Identifying When a Customer is Lost?
By Timothy Webb, Ph.D., Assistant Professor, Alfred Lerner College of Business and Economics, University of Delaware, Mark Legg, Ph.D., Assistant Professor of Hospitality Analytics, Boston University School of Hospitality Administration, and Michael Mancini, Ph.D., Industry Consultant Customer loyalty is fundamental to the success of any hospitality organization. The industry relies on B2C interactions that drive customer […]