By Fara Gold McLaughlin, Chief Revenue Officer, Senior Housing Foresight, Adjunct Professor, Boston University School of Hospitality Administration It’s About the Journey… The Resident’s Journey Our global community of citizens over the age of 55 is often overlooked or misunderstood. Maybe it’s the way our media has little to no images of people over the […]
By Serena Lipton, Associate, Healthcare, Artemis Real Estate Partners Why is Senior Living Important? In the past fifty years, the world’s longevity has expanded by thirty years. In 1940, people lived until the age of sixty-five, and now, people are living well into their eighties, nineties, and even past the age of 100 (Roser, 2013). […]
By Cindy Hale, Senior Vice President, Chief Marketing and Experience Officer, Seniorlink Few industries have been as rocked by misperception and misrepresentation as the senior living industry. Even before Covid, the senior living industry was suffering from an identity crisis. In the past and still today, the media continually clusters all types of senior living […]
By Bob Kramer, Co-founder & Strategic Advisor, NIC A Mammoth Market That Nobody Owns A market for new models of lifestyle-driven senior living has begun to emerge. Innovative housing communities focused on engagement, and delivering quality lifestyle experiences, will attract millions of seniors many years before they need today’s care-focused products, which they actively avoid. […]