Tag: rebranding senior living

It’s Time to Rebrand Senior Living

in 2022, June 2022, Senior Living Edition 46 comments

By Cindy Hale, Senior Vice President, Chief Marketing and Experience Officer, Seniorlink Few industries have been as rocked by misperception and misrepresentation as the senior living industry. Even before Covid, the senior living industry was suffering from an identity crisis. In the past and still today, the media continually clusters all types of senior living […]

Tags: Cindy Hale, covid-19, hospitality, June 2022, mental health, opportunities in senior living, rebranding senior living, Senior Living

Hospitality’s Immense Opportunity in the New Senior Living

in 2022, June 2022, Senior Living Edition 35 comments

By Bob Kramer, Co-founder & Strategic Advisor, NIC A Mammoth Market That Nobody Owns A market for new models of lifestyle-driven senior living has begun to emerge. Innovative housing communities focused on engagement, and delivering quality lifestyle experiences, will attract millions of seniors many years before they need today’s care-focused products, which they actively avoid. […]

Tags: baby boomers, Bob Kramer, careers in senior living, June 2022, opportunities in senior living, rebranding senior living, Senior Living