Within the BU Brand, we define a “wordmark” as any type of graphical typography—typography paired with a mark to represent an entity, program, or communications series.
Within BU’s branding system, wordmarks must always be used as content within properly branded communication materials and may not be used as a logo, unless explicit approval has been granted from the Office of the President. They also may not include “Boston University,” “BU,” school/college, or other University entity name within them.
Examples of correct use of approved wordmarks:
Center on Emerging Infectious Diseases (CEID) wordmark:
Wordmark in content on their website, with proper branding in the header:
Diversity & Inclusion “Learn More Series” wordmark:
Wordmark in email as content in banner image space:
