Three Semesters: (Fall, Spring, Fall). The Advertising program consists of a minimum of 12 courses/48 credits. Students must also pass a formal faculty review of their Presentation of Final Work or complete a professional project.

Students can find their degree requirements at the Boston University Academics Website.

Learning Outcomes

At the conclusion of the program, students should be able to:

  • Demonstrate an advanced understanding and application of effective advertising by using strategy, writing, presentation, design, and digital techniques to achieve objectives developed for client-based projects.
  • Demonstrate the practice of developing innovative solutions to client problems and opportunities by creating an advertising plan that includes strategy, account management, consumer insight, media, and brand building.
  • Demonstrate knowledge and competencies for achieving professional-quality strategic solutions and idea generation using skills in areas such as art direction, copywriting, and video development.
  • Demonstrate knowledge and competencies in advertising planning and consumer insight by designing and conducting research to develop creative briefs and advertising planning de-briefs.
  • Demonstrate professional skills by working on account teams in classes such as AdLab.
  • Recognize the ethical and social responsibility issues related to advertising.

Curriculum

Master of Science in Advertising

Requirements: The MS in Advertising program consists of a minimum of 12 courses/48 credits. Students must also pass a formal faculty review of their online Presentation of Final Work.

Requirements (4 total courses; 16 credits):

Concentration Courses (students must take at least 4 courses; 16 credits):

ELECTIVES:

Students must take an additional 16 credits from the list below, the Concentration Course list above, or other 500-level or higher courses at BU.

Advertising

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