Students at the College of Communication apply what they learn in the classroom to projects comparable to what they’ll do in their careers after earning their degree. Here are representative examples of work from advertising students from the past year:
Video Case Studies
NoMoFOMO
The #NoMoFOMO campaign launches NotHangover, the first probiotic shot that mitigates the aftereffects of alcohol, by celebrating the weirdly unique party moments that people would miss out on if they stayed home.
Credits: Art Director: Becca Benoit; Copywriter: Ella Schroeder
Award: Shortlist, Young Ones 2024
I WANNA
Aimed at 18-year-olds, I WANNA is an interactive campaign for Fanta soft drink, in which consumers can upload and vote for their favorite WANNAs (things that they want to do, but can never find the time for), which Fanta might then make come true.
Credits: Art Directors: Polina Silkina and Drew Demeterio; Copywriter: Ethan Chandler
Award: Merit, Young Ones 2024
Fant[as]
How do you shift Fanta’s image from a kid’s drink to a young adult’s drink? By partnering with a show that 18-year-olds love, and that represents that jump to adulthood: Adult Swim. Introducing Fant[as].
Credits: Art Director: Tiffany Hoang; Copywriter: Mika Huang
Award: Shortlist, Young Ones 2024
Make It Peanut Better (Teddie)
A beloved staple in New England kitchens, is celebrated for its exceptional quality, natural ingredients, and engaging personality. The challenge? Updating Teddie’s image to match the modern era without losing the essence that has made it a family favorite for generations.
Credits: Art Director: Maria Arizabaleta
Award: Merit, Young Ones 2024
Battle the Bans
In order to change Gen Z’s perception of Spotify as just a music platform and introduce audiobooks, we launched a campaign to fight literary censorship. And, if there’s anything Gen Z is passionate about, it’s using digital activism for a good cause.
Credits: Art Director: Rayne Schulman; Copywriter: Lindsey Polevoy; Co-Art Director: Joanna Levy
Award: Merit, Young Ones 2023
Send Them S’noods
Snoods is an air-popped pasta snack that’s perfect for the health-conscious, but it’s relatively unknown—until a scandalously clever Valentine’s Day campaign, “SEND THEM SNOODS,” promises to boost its popularity by tapping into the drama of romance.
Credits: Art Directors/Copywriters: Noah DiMaggio and Yael Terazi Levi
No Filter
A campaign designed to spread awareness about how minorities are disproportionately affected by climate change, specifically air pollution, for the brand Green Roots.
Credits: Art Director: Eva Henry; Copywriter: Eleanor Stonich
Read Easy
To get Gen Z to view Spotify as more than music, we showcased relatable scenarios such as stress, love lives, and holidays, paired with relevant audiobook titles, to emphasize the ease of audiobooks.
Credits: Art Director: Emma Hill; Copywriter: Linh Tran
Fanta Slurp Juice
Fanta’s ask for a big brand act meant that we not only had to put on a show but also offer our target audience something they would get attached to. Targeting our primary audience, we leveraged the popularity of Fortnite, the most popular game among 18-year-old teens. “Slurp Juice” is an iconic drink in the Fortnite game. It provides health to players and has become so popular that it inspires fans to try to mimic it in real life. With millions already engaging in conversations about this virtual drink, our campaign helped Fanta bring “Slurp Juice” to life.
Credits: Art Directors: Kairen Shi and Iraj Chaudhry
Award: Gold, Silver, and Bronze Pencils, Young Ones 2024
