COM Alums Named to Vanity Fair’s “New Establishment List”

Vanity Fair recently published its annual “New Establishment List,” a ranking of 100 “Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons,” and among the names are three BU alums.

Leading the trio is Discovery Communications president and CEO David Zaslav (LAW’85), who came in at 45th. Bonnie Hammer (CGS’69, COM’71, SED’75), chairman of NBC Universal Cable Entertainment, ranked 75th, and A+E Networks head Nancy Dubuc (COM’91) took 79th place.

The list was chosen by a panel consisting of Fortune writer Dan Primack, Fusion news director Kevin Roose, and several Vanity Fair editors, writers, and special reporters. The “New Establishment” list began 22 years ago when Vanity Faireditor Graydon Carter first took over the magazine and wanted to boost circulation and advertising. According to a BBC story, Carter was having lunch with journalist David Halberstam, who pointed out that there was “a big shift going on in American culture, from an industrial economy to one based on entertainment and technology.” That observation led to the first of the New Establishment annual issues. The focus of the list is those driving the information age.

Zaslav became interested in entertainment law as a BU student (by his own admission, he also spent a lot of time sneaking into Red Sox games). After graduating, he advised the Discovery Channel and MTV, and was hired in 1989 by NBC Universal as a lawyer for its growing cable division, which he helped expand by negotiating deals with Comcast, Time Warner, and DirectTV. He also brought films and TV shows to viewers via new technology like the internet, cell phones, and other wireless devices. And in 1996 he played a key role in creating MSNBC.