COM Dominates in Student Categories at Hatch Advertising Awards

COM advertising students took home 28 of the 30 student awards last month at the 62nd Annual Hatch Awards, one of the country’s premier competitions for New England creatives in marketing and advertising.

Nupur Chowdhury (COM ’23) took home the prestigious Next Gen Award. She received her master’s in advertising from COM in January.

Another COM alum, Michael Sullivan (CGS ’04, COM ’06), led the campaign winning the Best of Show award with the Arnold agency for the Progressive Insurance campaign featuring Dr. Rick, the counselor for people who are becoming too much like their parents.

“We know how talented, hard-working and determined our portfolio students are,” said Pegeen Ryan, associate professor of the practice, advertising. “When they are recognized with as many awards as they were this week, the rest of the advertising world gets to see that as well. Congrats to all on their outstanding creative work.”

Added Doug Gould, COM professor of the practice, advertising: “It looks easy when it’s done, but the students put a lot of work into this. They deserve the spotlight. And while we have done very well this year, it’s important to commend the students whose work was not elected but is no less remarkable in our eyes.”

The Hatch Awards honor New England work with award categories in print, video, audio, digital, mobile, and web-based content. The awards continue the tradition of celebrating the very best in creative excellence in the region, judged by top professionals across the country.

COM Student Winners:

GOLD

Un Serious Healthcare

• Client: The Case for Her
• Copywriter/Art Director: Arden Grant
• Copywriter/Art Director: Jacklyn Tsung

The Birds and the Bees

• Client: Bumble & Duolingo
• Art Director: Xinyi “Mini” Wu
• Copywriter: Gwynn Vaiciulis

SILVER

Now Delivering. Anywhere there’s hunger.

• Client: World Central Kitchen
• Art Director: Tai-Yang “Ken” Wu
• Copywriter: Dylan Hubert

Milkis Package Redesign

• Client: Milkis
• Art Director/Designer: Sayuki “Lisa” Kahara

A Little Cricket Never Killed Nobody

• Client: Hop Protein Bars
• Art Director: Alexa Sudarto
• Copywriter: Lisa Teri Ilmin

Shuffled Stories

• Client: Spotify
• Art Director: Arden Grant
• Copywriter: Jessica Stevens

BRONZE

Hell has an upside

• Client: Diablo
• Art Director: Nupur Chowdhury
• Copywriter: Carolyn Casper

Live a Lighter Life

• Client: Bic
• Copywriter/Art Director: Michelle Sylvest
• Copywriter/Art Director: Cristina Thorson

Brewed at Night

• Client: Night Shift Brewing
• Art Director: India Pearman
• Copywriters: Hannah Glickenhaus & Olivia Strauss

Stop AAPI Hate

• Client: Stop AAPI Hate
• Art Director: Jaimie Leung
• Copywriter: Ahro Choe

Beauty and Brawn

• Client: Kitchen Aid
• Art Director: Maggie Liu
• Copywriter: Carolyn Casper

Alt Couture

• Client: Alt Couture
• Copywriter/Art Director: Avishi Rajgarhia
• Art Director: Shiyu “Yuna” Mei

Evergreen for DashPass

• Client: DoorDash
• Art Director: Jessie Uiterwijk
• Copywriter: Kelsey Sarracino

Netflix Passport

• Client: Netflix
• Art Directors: Susan Rodriguez & Alexa Sudarto
• Copywriters: Kelsey Sarracino & Alexa Sudarto

Netflix Operation Airdrop Inbound

• Client: Call of Duty: Warzone
• Art Director: Yi-Wen Wong
• Copywriter: Jacklyn Tsung

MERIT

Better Together

• Client: Heineken
• Art Director: Jacob Linder
• Copywriter: Alexa Sudarto

Duolingo Math: Subtract Your Stress

• Client: Duolingo
• Art Director: Nupur Dutta Chowdhury
• Copywriter: Virginia Bonilla

Fine is Flavourless

• Client: Walkers
• Art Director: Tim Nessel
• Copywriter: Michelle Sylvest

Not Your Average Chew

• Client: Simply Gum
• Art Director: Tai-Yang “Ken” Wu
• Copywriter: Alberto Aizenman

Put Life on DND

• Client: Kayak
• Art Director: Nupur Chowdhury
• Copywriter: Virginia Bonilla

Miles Earned

• Client: New Balance
• Copywriter/Art Director: Jordan Cody Brandon
• Strategist/Copywriter: Isaac Braun

Read Local

• Client: Google
• Copywriter/Art Director: Sayuki “Lisa” Kahara
  Copywriter/Art Director: Alexa Sudarto

Stop Waiting to Read

• Client: Penguin
• Copywriter/Art Director: Cristina Thorson
• Copywriter: Daniel Abadi

The Greats

• Client: Moleskine
• Copywriter/Art Director: Jordan Cody Brandon
• Copywriter/Art Director: Can Ozgen

The Red & The Black

• Client: Netflix
• Copywriter/Art Director: Sophia Flissler
• Copywriter/Art Director: Melissa Chan
• Copywriter/Art Director: Chloe Boscov-Brown

You’ve Got Challenges

• Client: The Home Depot
• Copywriter/Art Director: Carolyn Casper
• Art Director: Pranaswi Sadiparalla

Step Into the Spotlight

• Client: Spotify & TikTok
• Art Director: Julia Peller
• Copywriter: Sherry Ma

Truth Be Told

• Client: The New York Times
• Art Director: Anastasia Eremina
• Copywriter: Ilker Yakuppur