PRLab Creates Award-Winning Campaign for Red Sox Foundation

During the 18-hour PRLab hosted event “PRoBono” COM students from the PRLab and ADLab created free PR/advertising campaigns for Boston-based nonprofits. The PRLab won first-place and received the “Best Community-Nonprofit Partnership” award for their work with the Red Sox Foundation.

The PRLab initiated the Giving Tuesday campaign, consisting of social and video content. The campaign helped the Foundation garner more than $8,000 in donations. PRLab students Haley King (COM ’16) and Megan Doherty (COM’ 16) are creators of the successful campaign.

Written by: Tatiana M.R. Johnson