PRLab students promote marathon

PRLab has been actively involved with the Boston Athletic Association, serving the organization as a PRLab client for the past three years. Students from PRLab work with the BAA, the marathon organizer, to build awareness and positive news about the annual race. The BAA PRLab student team for the 113th Boston Marathon included COM seniors, Shanece Taylor and Emma Mandler. Both worked the media center in preparation for and during the race this year helping to coordinate race logistics and media coverage.

This year's event included two new additions on Sunday-- an invitational mile race and a 5-kilometer road race. Both races included amateur and world-class competitors from Boston area high schools and around the world. The race weekend was a resounding success with 22, 898 registered participants in the marathon and more than one million spectators lining the span of the 26-mile course.  the series of running events culminating with the 113th running of the Boston Marathon on Monday.

About PRLab

Founded in 1978, PRLab at Boston University is the nation’s oldest student-run public relations agency. It allows students to gain valuable hands-on experience working in an agency-style setting with a wide variety of clients, ranging from corporations to nonprofit groups, in the greater Boston area. Similar to the structure of an actual PR agency, PRLab’s structure includes account executives, account supervisors, a vice president and a president. Students work on teams that are overseen by a supervisor to complete their client’s objectives. Any student in the College of Communication, who has completed CM301 and CM331 can take PRLab. Students can enroll in PRLab for either two or four credits, which means that they must complete either seven or 14 hours of work per week, respectively. Students can take PRLab as many times as their schedules allow, which allows them to work with many different clients. Students’ work includes drafting PR media materials, branding, conducting media relations, planning major events, creating content, copyediting, compiling research, managing social media and analyzing trends.