Two Roads Brewery student campaign wins AdLab top honor

An advertising campaign for Two Roads Brewery co-created by COM advertising students earned them the top prize at the spring Adlabbies, the semi-annual awards presented for the best work by student staff members of AdLab, the country’s largest student-run ad agency.

The students worked with Remarkable Digital Group to expand upon the theme, “Taking the Road Less Traveled” for urban professionals in Boston.

“Our winning student team took research and creative to a new level for Two Roads,” says Shawn Zupp, professor of the practice in advertising and AdLab faculty adviser. “All of our student nominees clearly exemplified what AdLab is all about.”

Asics received a first-ever Adlabbie for “Outstanding Client Partnership,” for the company’s consecutive partnership with AdLab. Lauren Thimmesch, Asics head of creative, digital activations, was on hand to receive the award and speak with students.

In all, 23 students received awards, and 95 were nominated. The winners:

Account Management – Best Client Relationship: 

• Bernice Guingona, Boston Symphony Orchestra

Account Management – Greatest Problem Solver:

• Aaron Gilin, Remarkable Digital/Two Roads Brewery

Project Management – Most Efficient: 

• Mishel Chen, ASICS, Red

Project Management – Best Team Building: 

• Wooseok (Danny) Choi, Remarkable Digital/Two Roads Brewery

Strategic Planning – Best Research Learning: 

• Yuchen Wu & Skye Patton, CommCreative/Carpet One Floor & Home

Strategic Planning – Best Campaign Strategy

• Yeeli Zhao & Lydia Chou, Boston Symphony Orchestra

Creative – Best Copywriting: 

• Caylie Poola, Celebrity Cruises

Creative – Best Art Direction: 

• Yuqing (Frank) Wu & Mei Mei Heipler, Gleason Family YMCA

Creative – Best of Show: 

• Yuqing (Frank) Wu, Mei Mei Heipler, Karen Azrak, & Natalia Arbulu, YMCA

Brand – Best Marketing Approach

• Yinglin (Miu) Miao

Brand – Most Progressive Initiative: 

• Yining Cao

GrandLabbie: Remarkable Digital/Two Roads Brewery Team

• Aaron Gilin
• Xueting (Emma) Li 
• Wooseok (Danny) Choi
• Kyle Newcomb
• Linh Tran
• Hyunji Kim
• Ulrika Brameus
• Tzu-Hsuan (Gloria) Huang 

Client – Outstanding Client Partnership: 

• ASICS, Lauren Thimmesch, Head of Creative, Digital Activation