Inclusive Marketing: How To Get It Right

Is your marketing just as inclusive as your audience and your company? If not, you may want to take a second look at how you promote to your audience. In a 2021 McKinsey report on brand authenticity, about 76% of millennials and Gen Xers said they were more likely to purchase products from an inclusive brand who genuinely promoted diversity. So how do you take your marketing from acknowledging specific heritage months to incorporating to your everyday business and marketing practices? Join our panelists as we discuss best practices for companies and brands to authentically capture the hearts and buy-in of your diverse consumers and employees.

Panel:

• Lucia Rodriguez (COM’97), VP of DEI Marketing – Advancing Hispanics and Latinos at JPMorgan Chase & Co;
• Sekou White (CAS’00), VP & Head of Developer Marketing at Turing;
• Clara Luo (Questrom ’12), Senior Manager, Marketing Strategy at Deloitte;
• Matt Tumminello, Founder and President of Target 10;
• Cassandre Cruz (COM’08), Brand Strategy Lead at Bose Corporation, moderator.

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