10
Nov
Starts:
4:00 pm
Wednesday, November 10, 2021
Ends:
5:00 pm
Wednesday, November 10, 2021
Direct-to-consumer sales and marketing is on the rise in our global economy. In 2021, the direct-to-consumer market is expected to reach nearly $20 billion sales worldwide – up from $6.85 billion in 2017. Join Boston University expert alumni and faculty for a discussion focusing on the latest direct-to-consumer marketing trends, why is this field growing, what makes a direct-to-consumer company successful, and if there will be a ceiling to this strategy.
Panel:
- Todd Van Hoosear, COM faculty (moderator);
- Amanda Curtis (COM’09) Co-Founder & CEO N.A.bld + Nineteenth Amendment;
- Anne Sommers Welch (CAS’88), Creative Vision & Content Entrepreneur