Why PR Has the Ear of C-Suite Leaders

Over the past year, companies and organizations have faced turbulence from all sides. One effect: public relations play a greater role in business and strategy than ever before. Another: crisis management and listening are now the top skills needed by PR pros. These and other fascinating findings will be explored during this panel discussion with Boston University researchers behind the annual Bellwether Survey of public relations practitioners across the country, in partnership with PR Week.

Panel:

• Ray Kotcher (COM’83), former CEO and chairman, Ketchum;
• Arunima Krishna, assistant professor, public relations, Boston University.

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