Ginna Hall

Ginna Hall is a lecturer at Boston University’s College of Communication, her alma mater. She teaches undergraduate students how to ​​write and edit marketing, advertising and public relations content to increase awareness of an organization’s product or service.

Her course focuses on the core elements of digital marketing including audience definition, brand-messaging, blogging, social media marketing, email marketing, online advertising and search engine marketing.

Ginna is also an experienced B2B marketing communications strategist and content creator. She specializes in audience insight, message development and creative communications to boost visibility. She has a long track record of creating targeted campaigns with compelling content that engages stakeholders, builds relationships and inspires brand ambassadors. Her passion is understanding what drives target audiences and creating content that nurtures them on their journey.

Ginna’s experience includes content marketing for B2B technology companies including: Allego, Catalyst Online, ​CMP Media, Inc., Geary LSF Digital Marketing Group, MediaMap, Inc., MetraTech, Inc., Nielsen, and SilverPlatter Information, Inc.

When she’s not working, Ginna enjoys spending time with her family, playing with her pug Puffin, watching documentaries, listening to music and trying new foods.