Michael G. Elasmar

Dr. Elasmar is a social-science-trained researcher who is fascinated by the role that communication plays in the formation and modification of a wide array of human belief systems (e.g. product brand beliefs, country images, intergroup perceptions, etc.).  His scholarly work has focused on finding ways to conceptualize, capture and visualize these belief systems in order to understand the interrelationships among their building blocks. His specialty is in the application of psychometric and other mathematical models for solving practical problems as well as contributing to the advancement of theory. He teaches applied research methods and statistics courses designed to get students ready for jobs in the field of marketing communication research. He also conducts research on media use and impact, inter-group relations, public diplomacy and international communication.

Personal website: michaelelasmar.com