Sandra Frazier

Sandra Frazier has over 25 years of public relations and community relations/investor relations experience at both the corporate, non-for-profit and agency levels. In 2005, she founded Tandem Public Relations, a boutique public relations and communications firm. Tandem’s clients include Fortune 500 corporations, non-profit organizations, public institutions, and smaller businesses.

Prior to starting Tandem, Sandra worked for Doe Anderson as a public relations manager, where her work experience spanned both the nonprofit and private sectors, including managing public relations efforts for Community Health Systems, Ashland Inc., Valvoline, Louisville Slugger/Hillerich and Bradsby, and Fifth Third Bank.

Before returning to Louisville, Sandra worked in Boston for State Street Corporation and

as an account executive at Boston public relations firm, Schneider & Associates, where her clients included John Hancock Financial Services, HP Hood, Reebok, Pepperidge Farm, Arthur Andersen, and CVS. Her extensive financial service experience is rooted by her time with FleetBoston Financial Corporation, where she worked on corporate communications and community, employee and investor relations during Fleet’s acquisition of the Bank of Boston.

Sandra serves as a director The Glenview Trust Company, and previously served as a director of Brown-Forman Corporation and Commonwealth Bank and Trust. She currently serves on the boards of 21st Century Parks, the Boston University Board of Trustees, and Impetus for a Better Louisville.

Sandra is a past participant in the year-long Rockefeller Foundation Philanthropy Workshop and Next Generation Leadership Program. She is a past recipient of the Silver Anchor Award by the Friends of the Louisville Waterfront, the Tower Award for Service by Presentation Academy, the Lyman T. Johnson Distinguished Leadership Award from the Louisville Central Community Center, and she was honored by Boston University’s College of Communication as a distinguished alumnus for service and leadership to profession. In 2018, she was inducted into the Junior Achievement Kentucky Business Hall of Fame, has been named as an inaugural member of Business First’s “Power 50,” and was recognized by the Kentucky Gazette’s 2022 list of Notable Women in Kentucky Politics and Government.

A native of Louisville, Sandra has a master’s degree from Boston University, and a bachelor’s degree in history from Hollins College. She lives in Louisville’s Cherokee Triangle neighborhood with her coonhound, Jethro, and her cat, Ricky Bobby.

She is a member of the International Association of Business Communicators and the Public Relations Society of America.