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Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google’s Privacy Sandbox
Read the latest research from Digital Business Institute Fellow Garrett Johnson, Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google's Read more
Artificial Intelligence and Competition Policy
Artificial Intelligence and Competition Policy, by Andrei Hagiu and Julian Wright,International Journal of Industrial Organization, January 2025 Read more
Are You Missing Growth Opportunities for You Platform?
Digital Business Institute Fellow Marshall W. Van Alstyne co-authored this article with David J. Bryce and Jeff Dyer in the Read more
Beantown Showdown Hackathon and Case Competition
The Digital Business Institute, in partnership with the Boston Blockchain Association, Ava Labs, and the Massachusetts Technology Collaborative (MassTech), hosted Read more
Unlocking Causal Inference: Practical Marketing Applications | Kasi Rajeev Oduri
How can marketers make data-driven decisions with confidence? Join Kasi Rajeev Oduri, a Marketing Analytics Leader, as he dives into Read more
Gerry Tsoukalas, Digital Business Institute Fellow on Thinkers50 2025 Radar list
2025 Radar List for Thinkers50: Digital Business Institute Fellow, Gerry Tsoukalas, Dean’s Research Scholar, Associate Professor, Information Systems, was named Read more
Unlocking Causal Inference: Practical Marketing Applications | Kasi Rajeev Oduri
Unlocking Causal Inference: Practical Marketing Applications | Kasi Rajeev Oduri How can marketers make data-driven decisions with confidence? Join Kasi Read more
Is AI the Right Tool to Solve That Problem?
by Paolo Cervini, Chiara Farronato, Pushmeet Kohli, and Marshall W. Van Alstyne, Harvard Business Review, December 2024 Artificial Intelligence has Read more
Podcast: The Intended and Unintended Consequences of Privacy Regulation
Marketing thought leader Eric Seufert recently hosted JP Dubé (University of Chicago) and John Lynch (University of Chicago) on his Read more