Monic Sun

Monic Sun explores counter-intuitive consequences of digital technology for businesses. She has studied the effects of user-generated content, location-based targeting, social-networking sites, and peer-to-peer markets. She adopts a question-driven approach in her research and uses game theory, causal inferences, and experimentation. Her research has appeared in top marketing journals and popular media outlets such as BBC, Forbes, and NPR. She currently serves on the editorial boards of Marketing Science and Journal of Marketing Research. Prior to joining Questrom, Professor Sun served on the faculties of Stanford Graduate School of Business and USC Marshall School of Business. She holds a Ph.D. in Economics from Boston University and a B.Econ. from Peking University.

http://people.bu.edu/monic