Using Yellowdig to Extend and Deepen Classroom Discussions

Overview

In this Lightning Talk, Questrom Associate Dean Frederic Brunel shares his experience using the discussion platform Yellowdig in Questrom’s SM131 course, “Business, Ethics, and the Creation of Value.” He presents examples and data on how this tool is used to extend and deepen conversations outside the twice-weekly class meetings. During the fall 2021 semester, it is deployed with 23 sections and about 870 students. Something that was originally deployed as part of LfA is now part of our new-normal course design.

Interested in exploring other teaching and technology strategies?

For pedagogical guidance and consultation, email ctl@bu.edu. For technology support and consultation, email askedtech@bu.edu.

Contributor

Frederic Brunell

Associate Dean, Undergraduate Program, Associate Professor, Marketing BU Questrom School of Business brunel@bu.edu

Frédéric Brunel is a consumer researcher dedicated to informing two main domains: consumer relationships and product design. His research strives for theoretical and substantive contributions and focuses on concepts of direct relevance to academia and practice. These include, for example, consumption communities on and off-line,…Read More

Close

Frederic Brunell

Associate Dean, Undergraduate Program, Associate Professor, Marketing BU Questrom School of Business brunel@bu.edu

Frédéric Brunel is a consumer researcher dedicated to informing two main domains: consumer relationships and product design. His research strives for theoretical and substantive contributions and focuses on concepts of direct relevance to academia and practice. These include, for example, consumption communities on and off-line, word-of-mouth dynamics, customer relationship management and aesthetic response styles and skillsets. Learn more.