Crisis Communication in the Wake of COVID-19

Speakers: Amy Shanler (Associate Professor of the Practice of Public Relations) and Justin Joseph (Associate Professor of the Practice in Public Relations at Boston University's College of Communication and Co-Director of PR Lab) This unprecedented time is challenging organizations and their crisis communication plans. Some are rising to the challenge, and others are succumbing. PR professors Amy Shanler and Justin Joseph will review brand responses and teach us how organizations, especially during times of crisis, can strengthen stakeholder relationships and manage reputations for the future.