Branding Guidelines

Hillel Brand Book

We are excited to share with you the BU Hillel brand, making it accessible to all stakeholders. We hope this deck allows more pathways and ease in engaging with the BU Hillel brand. This was created with the help of seasoned branding and marketing professionals.

The purpose of this deck is to provide context about the BU Hillel brand, and guidelines on how to deploy it. The goal is consistency in typography, logo use, and copy tone across all marketing materials. Why? So people know and recognize the BU Hillel brand when they see it, whether it’s on a social media post, event flyer, or our website.