[BU Today] Professor Leora Lanz and Professor Jonathan Katz Share their Perspective on Why Dunkin’s Revamped Rewards Program Has Angered So Many Customers
SHA faculty on the pitfalls for companies that make changes to their loyalty programs Need a coffee? If you’re a New Englander, there’s a good chance you frequent one of the more than 4,200 Dunkin’s spread across the region. (There are more than 11,0000 worldwide). Those in the know have learned to skip the line […]