Remi Trudel

Remi Trudel, core faculty with the Boston University Institute for Global Sustainability (IGS), is an Associate Professor in the Department of Marketing at the Boston University Questrom School of Business.

Trudel’s research focuses on consumer well-being with translational implications for business. Specifically, he explores three consumer behaviors that he believes are destructive and unsustainable to understand the psychological underpinnings of these behaviors. Over the past half-century, consumption behavior has affected large-scale environmental issues such as pollution and climate change. Researchers have seen consumers’ poor dietary choices contribute to increasing healthcare costs and death rates. They have also witnessed consumer credit card debt in America increase to over 800 billion with destructive effects on the economy and consumer health. Trudel’s research agenda is driven by a desire to understand consumer decision-making in these three substantive areas – sustainability, health and diet, and personal finance – to provide consumers, marketers, businesses, and policymakers with the means to make better, more sustainable decisions for themselves, society, and the environment. He feels that research in these three areas is influential only when it contributes to both theory and practice. That is his objective.

Twitter: @trudel_remi

LinkedIn: /remi-trudel-76aa4117