04. Brand Identity

We live, breathe, and celebrate BU.

So, you just started at BU. Or you started something new—a lecture series, a research accelerator, or a recruitment campaign—and that means you need to understand the BU Brand. You’re in the right place.

We’ll be your brand guides. And champions.

To support and elevate Boston University’s brand, we offer a multitude of resources to help teams learn about the brand; leverage the brand for specific colleges, schools, programs, or initiatives; and even adapt the brand for new, innovative situations.

Learn about the BU Brand and how to use it at one of our regular “Brand 101” workshops. Read through our user-friendly guidelines for more information about brand logos, colors, and voice and tone. Download free resources from our Asset Library.

And if what you’re working on is all-new, we can partner with you to present your work in the best light. If questions come up, don’t hesitate to reach out. We love this University, and we’d love to help your work here shine even brighter.