Call for Papers

The INFORMS Marketing Science Conference is an annual event bringing together leading marketing scholars, industry executives and members of non-profit organizations. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch.

The Marketing faculty at the Boston University invites you to submit abstracts of your research papers, present your work, and actively participate in the conference. The conference is an important forum to present cutting-edge research and intellectual exchange.

The conference begins early on Thursday, June 7, 2012, and concludes on Saturday, June 9, 2012. While parallel sessions are planned during the day, the evenings will consist of a welcome reception on Thursday and a Gala Dinner on Friday. The conference will also provide you with the opportunity to visit Boston. Perhaps Boston can be best described as a welcome contradiction: Hip alongside historic. Skyscrapers surround parks. Gourmet meets pizza. Just as the city pays homage to every period of America’s timeline, it also serves as all things to all people. Boston is a wonderful blend of stylish sophistication and historic New England charm. You can easily uncover the city’s past while enjoying its distinctively modern edge.

Submitting Your Conference Abstracts
We welcome submissions on a broad range of marketing science topics, including, but not limited to, marketing strategy, marketing models, methods, theory, as well as empirical research. We also encourage submissions from behavioral researchers.
Abstracts should not exceed 1800 characters (about 250 words), and should clearly define a marketing topic and the contribution of the research. An author may be the primary presenter for only a single paper during the entire conference.

  • Submission of abstracts is possible between: Monday, October 31, 2011, and Monday, February 6, 2012
  • Presenting authors will be notified by Monday, February 27, 2012
  • Registration of presenting authors (of an accepted abstract) is required no later than Friday, March 16, 2012. This policy helps to limit the number of cancelled papers and no-shows.

Submitting Special Session Proposals
Participants are strongly encouraged to organize their own special sessions. In this way, a set of papers on a topic can be readily presented in one session.
Special session proposals should indicate the 1) Title of session, 2) Name, organization and email address of session chair, 3) Statement summarizing the session’s theme, and 4) Abstracts for 4-5 papers and contact information of authors. (Abstracts should not exceed 1800 characters – about 250 words.)

  • Submission of special session proposals is possible between:
    Monday, October 31, 2011, and Monday, January 23, 2012
  • Presenting authors will be notified by Monday, January 30, 2012
  • Registration of presenting authors (of an accepted special session proposal) is required no later than Friday, March 16, 2012. This policy helps to limit the number of cancelled papers and no-shows.

Overview Deadlines

October 31, 2011
 Conference Registration Opens
October 31, 2011 Conference Abstract and Special Session Submission Open
January 23, 2012 Special Session Submission Closes
January 30, 2012 Accepted Special Session Authors Notified
February 6, 2012 Conference Abstract Submission Closes
February 27, 2012 Accepted Abstract Authors Notified
March 16, 2012 Presenter Registration Deadline
March 31, 2012 Guaranteed Hotel Conference Rate Deadline
April 30, 2012 Presentation Schedule Online
June 7 – June 9, 2012 Conference

You can download this schedule here.

We are looking forward to seeing you in Boston for an intellectually stimulating and pleasant conference!

Sincerely,

The INFORMS Conference Organizing Committee

Patrick Kaufmann (co-chair)

Shuba Srinivasan (co-chair)