*Based on 2025–2026 Boston University tuition and fees. Merit scholarship may reduce cost.
Gain Expertise in Modern Global Marketing Management
Students in the Global Marketing Management graduate program obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
The MS in Global Marketing Management is also available on campus in Boston.
Students must complete the degree core courses, four specialization courses, and two electives.
Degree Core Courses
(Four courses / 16 credits)
Specialization Courses
(Four courses / 16 credits)
Elective Courses
(Two courses / 8 credits)
Select two graduate level courses. These courses can be selected from other Administrative Sciences offerings or Metropolitan College departments, as well as from other Boston University schools and colleges, with an advisor’s approval.
Degree requirements may vary for those students transferring credits from previous coursework at Boston University or receiving course waivers due to professional designations
Learn about application requirements for BU MET graduate degree and certificate programs.
How You Benefit from a Boston University Education
A BU credential can help lay the foundation for career advancement and personal success.
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America’s Top Online Colleges
Accredited member of AACSB International
The Association to Advance Collegiate Schools of Business
Enjoy a 15:1 student-to-faculty ratio in courses that are 100% online, while tackling complex issues alongside peers with solid academic and practical experience.
Study in an active learning environment that focuses on practical, hands-on lessons and ensures you are immersed in all aspects of global marketing.
Gain an international perspective on leadership, logistics, and cross-cultural communication through online courses offered with BU’s international partner universities in Europe, Latin America, and Asia, which allow you to Interact directly with peers and professionals at some of the world’s top business schools by participating in management and marketing classes, discussion groups, and projects conducted by partner university professors.
Learn from the best – work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.
Learn from the best – since 2014, BU MET’s part-time master’s programs in business and management have been ranked among the top in the nation by U.S. News & World Report.
US citizens and permanent residents are automatically considered for Merit Scholarships during the application process and nominated based on eligibility.
Advance Your Career
BU MET’s Global Marketing Management master’s prepares you for a wealth of different roles, such as International Marketing Manager, Account Executive, Digital Marketing Specialist, Social Media Executive, Marketing Strategist, Market Research Analyst, Global Brand Specialist, Customer Service Director, and Marketing Director, among others.
Take Advantage of Career Resources at BU MET
You will find the support you need in reaching your career goals through MET’s Career Development office, which offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through BU’s Center for Career Development.
Recent graduates have found job opportunities and career paths in companies such as:
Microsoft
Google
The Walt Disney Company
Tencent
Parfums Christian Dior
TechTarget
Constellation Culinary Group
Treasury Wine Estates
Penguin Random House
Oracle
Trip Advisor
HSN
Graduate with Global Marketing Management Expertise
Students who complete the master’s degree in Global Marketing Management will be able to:
Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
Create a strategic plan, launch, and execute global marketing campaigns.
Understand the importance of behaving ethically in their professional lives.
Be effective leaders and communicators
Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.
Sydney Hayes
Throughout the various jobs and internships I held during the program, managers were impressed with my degree. There were definitely elements of professional advancement that I was aware of, even to someone so early in their career—but personal satisfaction was the biggest factor in what motivated me during the program
Sydney Hayes Account Executive, Flock Associates MET ‘22
In the inaugural episode of BU Virtual Connects, BU Virtual Associate Provost Wendy Colby speaks with Nelson Baker, Ph.D., interim dean of Georgia Tech’s College of Lifetime Learning, who explores the importance of listening, asking bold “What if?” questions, and driving innovation in higher education through online-at-scale degrees and lifelong learning initiatives.
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