Innovation and Entrepreneurship Intensive Workshop I: Customer Discovery

Learn the foundations of entrepreneurship and innovation concepts at Innovate@BU's spring workshop series–starting with customer discovery. Workshop I – Friday, March 5: Customer Discovery Before launching any new idea, we have to answer the most important questions–Does it solve a problem? Do people want or need it? During this first session, we'll show you how to answer these questions and more including: --The design thinking process --Innovation opportunity (problem) identification --Customer interviews --Market research This workshop is open to all current students and Class of 2020 alumni.