By Anaya Shah, Account Supervisor Why is it important to set effective goals? Ever wondered why in football when a player scores, it’s called a “goal”? It’s because goals facilitate the big win. The first step for creating any plan is setting the goals. The goals set the foundation of the plan. They are […]
By Sofia Novoa, Account Supervisor Whether you are interviewing for an internship or for a post-grad job, it is always a good idea to prepare before the big day. I interviewed Nairi Norigian, the Vice President of Operations at O’Neill and Associates, New England’s largest PR and Lobbying firm, Esther Leonard, an Assistant Director […]
By Brianna McGarry, Account Supervisor Leading companies know that corporate social responsibility matters; customers no longer just expect great quality products or services from brands. Customers, especially millennials, want to be part of something “bigger” than themselves, and they will seek this out through the brands they interact with. Corporate social responsibility describes corporate […]
By Elizabeth Ritz, Account Director As students studying public relations we are inevitably confronted with the choice of whether to pursue careers in agencies, or on larger communications teams within companies or organizations. Depending on your specific skill sets and overall career goals, one path may make more sense than the other. As someone who […]
By: Maya Malekian, Account Supervisor We’re hearing more and more these days how successful public relations practitioners wear many hats as skilled communicators, marketers, advertisers, business people, graphic designers and more. Graphic design has become a staple skill for novice public relations practitioners, especially with tight budgets and deadlines at the beginning of their careers. […]
By Jenn Underhill, Account Director Pro bono: 1. Lat. adj. Describes mission-driven professional work/services performed at no charge, often for a client lacking financial resources. PRo Bono: 2. n. PRLab’s awesome 16-hour annual communications hack-a-thon for great nonprofit organizations. ***** If you’re going to be up all night on a Friday at college, you might as well make it productive […]
By Chloë Hudson, Account Director The first rule of media relations is to make a journalist’s job easy. Reporters are busy people with daily deadlines and, like the rest of us, they don’t want to work any harder than they have to. Establishing positive relationships with the press and generating valuable content are the […]
By: Ryan Moschetti, Account Director “Oh…a crisis will never happen to me!” This is a common phrase that many many professionals say and believe. In reality, a crisis is inevitable and can happen to anyone and at any time. A far too common mistake that professionals and companies or organizations make as not to be […]
By: Dani Lirette, Account Supervisor On the surface, it may seem like public relations and podcast production have nothing in common. Sure they both fall under the communications umbrella, but what else? With invested experience in both fields, I have found many ways the two interlap and contribute to one another. Whether you are […]
By Yuki Gu, Account Supervisor Have you ever felt like you are doing the job of a marketer when your title is PR? What’s the difference? We were taught in PR classes that PR saves money and marketing makes the money. But, what does that mean? Are PR professionals the same as marketers nowadays? […]