Tips for Using TikTok

By: Nikki DeCola

TikTok has become a world famous app that has given many brands and content creators a chance to make their mark. PR practitioners have learned to adapt to the changing trends and have suggested some tips for using TikTok when you are trying to build your online presence. 

Gaining likes and followers tends to be the biggest goal online. To do so, your brand has to participate in trends. Content Creators are always up to date with trends and that’s how they are constantly gaining viewers. Participating in the trends is a good way to kick start your online presence. 

TikTok might not drive your sales or help track click throughs, but it is about user interaction. It’s important to know the platform and what you are getting involved in. This also goes along with knowing your audience. Learning why your audience uses TikTok can help you know how to reach them and what they want to see from your own brand.

Another way to build your social media presence is by collaborating with content creators or influencers. They are a large reason why TikTok is doing so well. Using them to an advantage will help your brand on the app. Paying them for brand deals can help you get to your audience in a more direct way sometimes.

Along with finding those influencers and trends comes research. It’s important to know the app, your audience, and the trends before you throw your brand into the app. Doing the research can pay off in the long run. Especially if you gain knowledge in different industries, so you know what will and won’t succeed.

It’s important to participate with your audience and for them to participate with your content. Leaving the duet button on gives your audience a chance to have fun with the content. The comments section can also be a place to gain some attention on TikTok. 

Don’t forget! Have fun with it! This is your chance to show your brand behind the camera and let the audience know who you are. TikTok can be daunting when trying to launch your brand, but if you stick to the tips you will see more interaction from your audience in the long run.