By: Lena Bardakjian Having to give a presentation in front of a group of people is a daunting task. Whether it’s for an individual client, small class, or large seminar it is easy to feel overwhelmed and self-conscious when you’re center stage. Luckily, a professional presentation doesn’t have to be a threat but an opportunity […]
By: Yadira Cabrera Through my three years at Boston University, I have had wonderful opportunities to network with PR professionals and learn from my internships. One piece of advice I have received and would like to share is interview questions that professionals have received during applicant interviews that impressed them. What would I need to […]
By: Katherine Feuerman We are in an era where experience is everything, it is how you get your foot in the door, your resume to the top of the pile, and stand a chance at securing an internship. As young PR professionals, we spend hours upon hours in the classroom learning about the theoretical aspects […]
By: Sydney Kiatkamolwong Social media influencers, with their dedicated following and relatability among their audience, are great to work with for a brand looking to gain more exposure and third-party credibility among a specific target market. In the age of social media, many consumers are looking to their most trusted online personalities whenever they make […]
By: Yuqiu Rachel Liu In recent years, PR professionals have earned much attention in the mass media. The show Flack is a perfect example of how the public views PR practitioners. Unfortunately, the actual PR work could be more morally ambiguous and cutthroat in real life. Nevertheless, some standard practices will help you be a […]
By: Dana Alsheikh-Ali This past summer, I spent two months in London studying abroad. I am an international relations major and a public relations minor, but I decided to study abroad on the PR track. I will cherish and remember it as an experience of a lifetime. Even though most people I know studied abroad […]
By: Polly Burns The idea of securing an internship in the PR industry can initially seem daunting. Maybe you haven’t had one before and don’t know where to begin or perhaps you have lots of experience in the industry but want to acquire your dream internship. Regardless of where you are in your career, here […]
By: Nikki DeCola TikTok has become a world famous app that has given many brands and content creators a chance to make their mark. PR practitioners have learned to adapt to the changing trends and have suggested some tips for using TikTok when you are trying to build your online presence. Gaining likes and followers […]
By: Suu Hanhtun Public relations professionals work closely with a lot of departments. However, the most important relationship that a PR practitioner can build and maintain is with a reporter. Reporters are a vital part of working in PR, be it pitching story ideas, promoting an event, or solving a crisis; PR and reporters work […]
By Thalia Lauzon The need for a convenient, one-stop-shop of all things “you” is becoming increasingly important when applying for internships and jobs in the communications industry; this is particularly true for your first job with few references or referrals. At its base, an online portfolio showcases your work, biography, and contact information for prospective […]