By Hannah Payne Q&A with Jali Griesbach, President of Operations On working your way up the ladder PRLab is a great place to put into practice everything we learn in our COM curriculum. “It is one of the best in the country and sets us up so well to succeed in PRLab and in leadership […]
By Rico Qiang Right now, close your eyes and think about one film that you know will be released soon. Which film is in your mind? Doctor Strange? Top Gun: Maverick? Lightyear? Around 750 films are released every year, but only a few can grab your audiences’ attention and draw them to the theater. Bringing […]
By Alexa Andanar You’ve seen it, heard about it, or even scrolled past it through your Instagram or TikTok feeds – influencer marketing. Admit it, whether it be the workout set you wear to the gym or the latest addition to your skincare regimen, your spending habits have been influenced by someone with a following […]
By: Christine (Kaori) Yoh PR metrics, also known as PR measurements, are measurable indicators that can be used to analyze and understand the results of a PR initiative. Why is this important? Having a grasp of PR metrics is a crucial step in evaluating the outcomes your PR strategy has been able to bring to […]
By: Maggie Onder Looking for a job or internship can be a stressful process. To make it a little bit easier, below are some great tips to help you through the process. Resume Formatting On average, a recruiter spends seven seconds looking at a resume. That statistic means your resume needs to fit certain criteria […]
By: Violet Nowak “We love sports because it’s where things happen.” That sentence has been stuck in my head since my sociology of sport mentioned it as an off-hand comment in class one day. To me, it sums up why I love sports, and specifically sports public relations and communication. Sports PR is exciting, demanding, […]
By Martin Perez Diversity, equity, and inclusion (also known as DEI) has become a nationwide conversation over the past few years as society grows more and more weary of the pre-existing systems of power which serve to maintain those in the majority in power. While work is being done in many different spheres in order […]
What are PR packages? PR packages are packages of carefully selected brand’s products sent to a list of influencers or celebrities in hopes of them using the product and posting it on his or her social media sharing it to their audience organically. The content creator has no obligation to post or use the product […]
By Madison Imoto With over half the world’s population on social media, it is no longer an option for companies to have an online presence – it is a necessity. Businesses both big and small utilize social media to grow their online presence, gain followers and connect with their audiences. However, the sheer number of […]
By Lily Roeller Reporters are sent hundreds of email pitches a week, and the majority will never be opened. Newsrooms are tired of receiving bad pitches with spelling mistakes, missing information, and no relevance to the reporter’s beat. When trying to form a relationship with the media, it’s essential that you combat the bad reputation […]