The Analytics Face of Today’s PR Industry: Three Things You Need to Know
By Jingxin (Jessie) Zhang, Account Director at PRLab When we talk about PR, what’s the first word or phrase that comes to your mind? [Source: Jon Ericson (2013). PR Word Cloud. Buchanan PR] Hmm, looks like research and analytics are not on the top of that list. It is true that we associate PR with communication, but […]