Tag: social media

Is Influencer Marketing Really Worth It?

By: Kathy Chen, Account Supervisor at PRLab “Are you good with social media?” That is the first question I’m asked on job interviews these days. Companies make it seem like a prerequisite when hiring a PR person. Indeed, many companies are using social media and online influencers to promote brands or products. For those who […]

The Impact of Social Media on the Sports Industry

By: Jessica Swarm, Account Supervisor at PRLab  October 29, 2018 It’s a great time to be a sports fan. Over the last decade, the rise of social media has revolutionized the sports industry. One of the most powerful uses of social media is the ability to quickly and efficiently communicate with people all over the […]

Media’s Impact on Golf

By: Fred He, Account Supervisor at PRLab October 22, 2018 This September, social media feeds have filled with the FedEx Cup and the Ryder Cup. The two most significant golf events of the year attracted millions of people worldwide. Golf has become an increasingly popular sport in the past century and media can credit itself […]

Five Ways Brands can Successfully Use Social Media Livestream

By: Nane Vardanyan, Account Supervisor at PRLab  October 10, 2018 You probably remember the first time on Facebook or Instagram when you saw a live video in the news feed. “How is this possible?” was my first reaction. Now, as a part of main social media platforms including Facebook, Instagram, YouTube, and Periscope, social media […]