By: Vivian Kasparian, Account Supervisor There are two types of people when it comes to the biggest sporting event of the year, the Super Bowl. First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]
By: Kaitlin Steele, Account Supervisor at PRLab November 19, 2018 When most people think of ways to prepare for a career in public relations, theatre isn’t usually the first thing that comes to mind. As I near the end of my graduate program, though, I’m still finding ways that my decade of acting has gotten […]
PRLab’s Goodwill account team with James Harder, Director of Communications at Morgan Memorial Goodwill Industries, at a client event (photo courtesy of Goodwill Boston via Facebook). By: Olivia Zed, Account Supervisor for PRLab November 12, 2018 When considering potential career options after graduation, students of public relations are often guided down one of two paths: […]
By: Jessica Swarm, Account Supervisor at PRLab October 29, 2018 It’s a great time to be a sports fan. Over the last decade, the rise of social media has revolutionized the sports industry. One of the most powerful uses of social media is the ability to quickly and efficiently communicate with people all over the […]
By: Riti Shah, Account Supervisor at PRLab October 23, 2018 The world of public relations goes beyond what often meets the eye. Time and again a layman would associate PR with the publicity of consumer-facing brands and products. Consumer practice is a big part of the PR industry but there is a lot more to […]
By: Yuexin Qu, Account Supervisor at PRLab October 15, 2018 When people don’t understand the importance of PR, they won’t invest their money in partnering with PR firms. However, PR is vital for startups’ overall growth and future development. Good PR can help startups shape positive public images and establish social media and traditional media […]