By: Kathy Chen, Account Supervisor at PRLab “Are you good with social media?” That is the first question I’m asked on job interviews these days. Companies make it seem like a prerequisite when hiring a PR person. Indeed, many companies are using social media and online influencers to promote brands or products. For those who […]
By: Vivian Kasparian, Account Supervisor There are two types of people when it comes to the biggest sporting event of the year, the Super Bowl. First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]
PRLab’s Goodwill account team with James Harder, Director of Communications at Morgan Memorial Goodwill Industries, at a client event (photo courtesy of Goodwill Boston via Facebook). By: Olivia Zed, Account Supervisor for PRLab November 12, 2018 When considering potential career options after graduation, students of public relations are often guided down one of two paths: […]
By: Jessica Swarm, Account Supervisor at PRLab October 29, 2018 It’s a great time to be a sports fan. Over the last decade, the rise of social media has revolutionized the sports industry. One of the most powerful uses of social media is the ability to quickly and efficiently communicate with people all over the […]
By: Fred He, Account Supervisor at PRLab October 22, 2018 This September, social media feeds have filled with the FedEx Cup and the Ryder Cup. The two most significant golf events of the year attracted millions of people worldwide. Golf has become an increasingly popular sport in the past century and media can credit itself […]
By: Kristal Castro, Account Supervisor at PRLab October 1, 2018 This summer, I had the pleasure of interning at Matter Communications’ Boston office. Matter is a public relations agency with a vibrant company culture and robust team of PR professionals. It was invigorating to work for a company that had “Matter Fun Days” and […]