PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
5 Ways to Make Your LinkedIn Profile Stand Out
By Pamela Zisimopoulos As college students, LinkedIn has become integrated into our daily lives. “LinkedIn” has become a buzzword heard from our professors, friends, and classmates. We are constantly told by professors and career advisors that we should have LinkedIn profiles, and our colleagues around us are asking us, “can you... More
10 Rules for Success
By Caleb Robinson When I was 10 years old, I went to my parents with an ornate plan of how I wanted to become the “Best Sailor in the World.” Detailed on a letter-size piece of printer paper in different colored sharpies were three goals: Win a regional competition, win a... More
Top 5 Tips for Professional Presentations
By: Lena Bardakjian Having to give a presentation in front of a group of people is a daunting task. Whether it's for an individual client, small class, or large seminar it is easy to feel overwhelmed and self-conscious when you’re center stage. Luckily, a professional presentation doesn’t have to be a... More
5 Impressive Questions To Ask An Interviewer And Why
By: Yadira Cabrera Through my three years at Boston University, I have had wonderful opportunities to network with PR professionals and learn from my internships. One piece of advice I have received and would like to share is interview questions that professionals have received during applicant interviews that impressed them. What... More
How to Use Your Personal Experiences in Interviews
By: Katherine Feuerman We are in an era where experience is everything, it is how you get your foot in the door, your resume to the top of the pile, and stand a chance at securing an internship. As young PR professionals, we spend hours upon hours in the classroom learning... More
Dos and Don’ts for Working with Social Media Influencers
By: Sydney Kiatkamolwong Social media influencers, with their dedicated following and relatability among their audience, are great to work with for a brand looking to gain more exposure and third-party credibility among a specific target market. In the age of social media, many consumers are looking to their most trusted online... More
Five Things About PR That Will Make You a Great Communicator
By: Yuqiu Rachel Liu In recent years, PR professionals have earned much attention in the mass media. The show Flack is a perfect example of how the public views PR practitioners. Unfortunately, the actual PR work could be more morally ambiguous and cutthroat in real life. Nevertheless, some standard practices will... More
What It’s Like Studying Abroad in London as a PR Student
By: Dana Alsheikh-Ali This past summer, I spent two months in London studying abroad. I am an international relations major and a public relations minor, but I decided to study abroad on the PR track. I will cherish and remember it as an experience of a lifetime. Even though most people I... More
5 Tips For Securing an Internship in the PR Industry
By: Polly Burns The idea of securing an internship in the PR industry can initially seem daunting. Maybe you haven’t had one before and don’t know where to begin or perhaps you have lots of experience in the industry but want to acquire your dream internship. Regardless of where you are... More
Tips for Using TikTok
By: Nikki DeCola TikTok has become a world famous app that has given many brands and content creators a chance to make their mark. PR practitioners have learned to adapt to the changing trends and have suggested some tips for using TikTok when you are trying to build your online presence. Gaining... More