PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
Top 5 Tips to Work with Reporters
By: Suu Hanhtun Public relations professionals work closely with a lot of departments. However, the most important relationship that a PR practitioner can build and maintain is with a reporter. Reporters are a vital part of working in PR, be it pitching story ideas, promoting an event, or solving a... More
3 Tips to Consider When Creating an Online PR Portfolio
By Thalia Lauzon The need for a convenient, one-stop-shop of all things “you” is becoming increasingly important when applying for internships and jobs in the communications industry; this is particularly true for your first job with few references or referrals. At its base, an online portfolio showcases your work, biography, and... More
Content You Should Be Consuming as an Aspiring PR Professional
By Hannah Tracy While our day to day is filled with client calls and building media lists, sometimes it’s fun to watch our favorite Hollywood stars do what we do. Whether it’s listening to a podcast on the walk to class or unwinding at the end of a long day with... More
From a PRLab President: How to be successful in PRLab and beyond
By Hannah Payne Q&A with Jali Griesbach, President of Operations On working your way up the ladder PRLab is a great place to put into practice everything we learn in our COM curriculum. “It is one of the best in the country and sets us up so well to succeed in PRLab and... More
How Does Public Relations Work in the Film Industry
By Rico Qiang Right now, close your eyes and think about one film that you know will be released soon. Which film is in your mind? Doctor Strange? Top Gun: Maverick? Lightyear? Around 750 films are released every year, but only a few can grab your audiences' attention and draw them... More
Why You Should Incorporate Influencer Marketing into Your PR Strategy
By Alexa Andanar You’ve seen it, heard about it, or even scrolled past it through your Instagram or TikTok feeds – influencer marketing. Admit it, whether it be the workout set you wear to the gym or the latest addition to your skincare regimen, your spending habits have been influenced by... More
PR Measurements: Tools For Evaluation
By: Christine (Kaori) Yoh PR metrics, also known as PR measurements, are measurable indicators that can be used to analyze and understand the results of a PR initiative. Why is this important? Having a grasp of PR metrics is a crucial step in evaluating the outcomes your PR strategy has been... More
Making Your Job Application Stand Out
By: Maggie Onder Looking for a job or internship can be a stressful process. To make it a little bit easier, below are some great tips to help you through the process. Resume Formatting On average, a recruiter spends seven seconds looking at a resume. That statistic means your resume needs to fit... More
Play-By-Play: A Sports PR Primer
By: Violet Nowak “We love sports because it’s where things happen.” That sentence has been stuck in my head since my sociology of sport mentioned it as an off-hand comment in class one day. To me, it sums up why I love sports, and specifically sports public relations and communication. Sports... More
DEI in PR: Its Importance and How to Create a More Inclusive Workspace
By Martin Perez Diversity, equity, and inclusion (also known as DEI) has become a nationwide conversation over the past few years as society grows more and more weary of the pre-existing systems of power which serve to maintain those in the majority in power. While work is being done in many... More