PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
The Importance of PR Packages
What are PR packages? PR packages are packages of carefully selected brand’s products sent to a list of influencers or celebrities in hopes of them using the product and posting it on his or her social media sharing it to their audience organically. The content creator has no obligation to post... More
5 Tips to Successful Social Media Marketing
By Madison Imoto With over half the world's population on social media, it is no longer an option for companies to have an online presence - it is a necessity. Businesses both big and small utilize social media to grow their online presence, gain followers and connect with their audiences. However, More
Top 5 Rules for Pitching to the Media: Increasing Your Odds of Securing Coverage
By Lily Roeller Reporters are sent hundreds of email pitches a week, and the majority will never be opened. Newsrooms are tired of receiving bad pitches with spelling mistakes, missing information, and no relevance to the reporter’s beat. When trying to form a relationship with the media, it’s essential that you... More
5 Ways to Integrate Authentic Social Responsibility Practices into Your Brand
By: Kayleigh Ventrone Social responsibility is becoming more important to stakeholders, and many brands are interested in creating their own social responsibility programs. Adobe, is giving employees time off to serve their communities, HP offers a teacher mentoring program, and Lego is eliminating single-use plastic in their packaging. There’s no right... More
Jumping in opportunities in the PR field
By Yerim Mo Coming to BU, I’ve always wanted to be a breaking news Journalist, and I thought that I would always follow that path. Public Relations was rather a later found passion of mine. After my second year at BU, I wanted to take some time off and get some... More
Understanding the Intersection between Social Psychology and Public Relations Strategies
By Gabby Aberson Social psychology provides a guide for public relations professionals to effectively and authentically reach audiences. Using psychology to implement public relations is extremely effective because it can help to understand human behavior and attitudes. When public relations professionals understand their publics and the attitudes, behaviors, and opinions that... More
How to Utilize TikTok to Help Market your Business
Tik Tok is one of the most rapidly growing social media platforms currently. It now has over 1 billion users and is available in over 150 countries, and learning how to use this app is now becoming imperative to stay in the loop on social media. Tik Tok offers bite-sized... More
PRLab’s 9th Annual PRoBono: Highlights and Recap!
By Erica Wu “Time flies when you’re having fun!” This quote couldn’t be more spot-on to describe this year’s PRLab PRoBono, an overnight hackathon-styled event. In the blink of an eye, the 16-hour event has come and gone. With over 130 student volunteers, five clients, amazing food, fun, and games-- here are... More
Your Guide to PRLab’s 10th Annual PRoBono.
By Mei Coble As winter approaches, PRLab is preparing for the bustle of their annual overnight PR hackathon-style event, PRoBono, happening this Friday, November 5 at 5:45 PM to the following Saturday at 10 AM at Boston University’s College of Communication (640 Commonwealth Ave). This year, PRoBono is back in person... More
How Public Relations Catalyzed the Modern U.S. Navy
By Nathaniel Giallanza Since the genesis of the modern U.S. Navy following World War I, the Department of the Navy has utilized public relations to bolster the maritime service’s reputation and encourage recruitment. From the 1940s era pamphlets featuring drawings of TBF Avenger dive-bombers to today’s high-definition videos of F/A-18 Super... More