Carey Morewedge

Carey Morewedge, Associate Professor of Marketing, researches how high-level cognitive processes such as memory, attention, and mental imagery profoundly influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. These judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

He has been awarded more than $2 million in external research funding. His research has been published in top peer-reviewed journals including Science, Trends in Cognitive Sciences, Journal of Consumer Research, Journal of Experimental Psychology: General, Psychological Science, and the Journal of Personality and Social Psychology. In 2010, Dr. Morewedge won an award for the Most Theoretically Innovative Article or Chapter of the Year from the Society of Personality and Social Psychology, and won an Ideas of the Year Award from the New York Times in 2009. His research has been featured by major news organizations including BBC News, The New Yorker, The Washington Post, USA Today and Time Magazine, and in interviews with media outlets such as NPR’s Science Friday and ABC World News.

He received a PhD in Social Psychology in 2006 from Harvard University. He was a Postdoctoral Researcher Associate in the Woodrow Wilson School of Public Policy from 2006 until 2007. He served as an Assistant and Associate Professor at Carnegie Mellon University in the Department of Social and Decision Sciences and the Marketing group at the Tepper School of Business from 2007 until 2013. In 2014, he joined the Marketing faculty at Boston University.