Questrom News & Events

As Starbucks introduces new systems to improve operational efficiency and customer satisfaction, Belfort Group’s Drew Vaughan poses the following topic to Nina Mažar, Professor of Marketing: Introduction Welcome to the future of your coffee experience! Starbucks’ Siren Craft System (SCS) is the latest innovation aimed at enhancing both the barista’s workflow and your satisfaction as […]

In a world where economic duality meets a rising tide of sustainability, the no-buy challenge emerges as both a pragmatic solution and a symbolic statement. As the US economy teeters between highs and lows, and as the ethos of sustainability reshapes consumer choices, Greg Stoller, Master Lecturer of Strategy and Innovation dives into the concept […]

In the ongoing battle against healthcare fraud, understanding the effectiveness of anti-fraud efforts is paramount. This Q&A, featuring Questrom Assistant Professor of Markets, Public Policy, and Law, Jetson Leder-Luis, dives into the intricacies of combating healthcare fraud, with a focus on the significance of return on investment (ROI) and the challenges of measuring deterrence.