Yanhua Bird
Assistant Professor, Management & Organizations
Yanhua Bird is an Assistant Professor of Management and Organizations in the Questrom School of Business at Boston University. She holds a Ph.D. in Organizational Behavior from Harvard Business School.
Yanhua Bird studies how organizational and institutional factors influence companies’ management of issues pertaining to business ethics, equality, and sustainability. Her current focus includes digitalization, social activism, and private regulation.
Education
PhD, Harvard University, 2020
Selected Research Presentations
Bird, Y. , Short, J. , Toffel, M. Corporate Responses to Social Activism: A Resource Reconfiguration Perspective, LERA 73rd Annual Meeting, 2021
Publications
Marquis, C., Bird, Y. (In Press). “Institutional Change in Authoritarian Settings: A Study of Environmental Penalties in China”, SSRN Electronic Journal
Bird, Y. (2019). “The Production of Trust in Global Platform-based Markets”, Academy of Management Proceedings, 2019 (1), 12785-12785
Bird, Y. (2019). “Counteracting Status Homophily (Heterophily): Microlevel Mechanisms in an Online Peer-to-Peer Market”, Academy of Management Proceedings, 2019 (1), 12772-12772
Bird, Y., Short, J., Toffel, M. (2019). “Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions”, Organization Science, 30 (4), 847-867
Marquis, C., Bird, Y. (2018). “The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China”, Organization Science, 29 (5), 948-968
Bird, Y., Short, J., Toffel, M. (2018). “Organizational Structures and the Improvement of Working Conditions in Global Supply Chains”, Academy of Management Proceedings, 2018 (1), 14201-14201
Marquis, C., Toffel, M., Zhou, Y. (2016). “Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing”, Organization Science, 27 (2), 483-504