Students busy during class

Pitch a class project

Become a Questrom ”client.”

Do you have a business challenge or back-burner project that could benefit from some great thought power? Become a Questrom ”client.” Propose your project, and a team member will be in touch to iron out the details and connect you to an appropriate faculty member.

Real Projects, Real Stakes,
Real Impact

In a course with a real client component, you’ll dive into hands-on experience, applying classroom knowledge to real-world scenarios. It’s the ultimate bridge between theory and practice, preparing you for success beyond the classroom.

Recent Projects

  • A go-to-market strategy for the US launch of an international mental health and wellness AI tool created by a world-renowned psychologist.
  • Brand repositioning and digital marketing campaign for an award-winning U.K. Detective /Mystery game entering the US market.
  • New product ideation and digital marketing campaign for an iconic American national candy brand.
  • Brand positioning and growth strategy for a sustainable apparel brand expanding in new markets.
  • Market analysis and brand strategy for a reusable container technology focused on circle economy.
  • A business simulation and case competition where student teams run a coffee company during its first year of operation.

Action Learning at Questrom

Real business scenarios with real stakes prepare our students to take charge in an ever-evolving world. And students aren’t the only ones who benefit. Many of our partners implement new strategies and recommendations resulting from the projects — with proven results.

Two students laughing