EXECUTIVE COMPENSATION
Programs and Practices
Currently Ongoing
![Close-up photograph of a US dollar bill](https://www.bu.edu/questrom/wp-content/uploads/sites/2/2024/05/Money_Finance_Stock_574x336_small-banner-1.jpg)
This course will provide attendees with an in-depth understanding of the structure and governance of executive compensation, global trends, and best practices. It would be beneficial for human resource, finance and legal professionals who are seeking a greater understanding of the structure and governance of executive compensation and the contextual influences shaping pay programs and practices.
Dates
June 17, 19, 25, 27, 2024
Price
$1250 ($1000 for HR Policy Institute members and BU Alumni)
Format
Zoom, Synchronous
Instructors
GENERATIVE AI FOR LEADERS
Harnessing the Power of GenAI to Achieve Competitive Advantage
Enrollment Now Open
![Photo of hands in front of laptop with some generative AI graphics overlaid above the computer](https://www.bu.edu/questrom/wp-content/uploads/sites/2/2024/05/Generative-AI-1.jpg)
This course is designed for leaders who want to harness the transformative potential of Generative AI to create competitive advantage and drive growth.
Tailored for leaders and executives, this course emphasizes decision-making, ethical considerations, and strategic planning in the context of rapidly evolving AI technologies.
Future-proof your business and equip your organization with AI strategies for sustainable competitive advantage.
Dates
September 27 – November 8, 2024
Price
$1,450 ($1,250 for BU alumni)
Format
Online with live interactive webinars, supplemented with self-paced online activities
Instructors
BUSINESS EDUCATION FOR IN-HOUSE COUNSEL (ACC)
Enrollment Now Open
![Students sitting around a table in discussion](https://www.bu.edu/questrom/wp-content/uploads/sites/2/2024/05/FTMBA_Class_0726-e1697213845191.jpg)
The Association of Corporate Counsel (ACC), in partnership with Questrom, offers business education programs specifically geared towards In-house counsel. Each custom program is designed to provide you with the important business skills required to identify and solve the unique issues your organization faces in our increasingly global economy.
Dates
Multiple
Price
TBD
Format
In-person or Virtual
Making Strategy Stick
Translating Strategic Thinking into Strategic Action
Dates Coming Soon
![Multi racial diverse group of people working with Paperwork on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. People are pointing to different documents. There are laptops and digital tablets on the table](https://www.bu.edu/questrom/wp-content/uploads/sites/2/2024/05/iStock-1367899893-1.jpg)
This course is designed for middle managers charged with implementing and executing against the organization’s strategy. It is a carefully curated journey of discovery, hands-on learning, and real-world practice focused on gaining strategic advantage and taking action in a turbulent and unpredictable environment. By taking it, you will develop your powers of strategic awareness and sensemaking, strategic innovation and agility, strategic experimentation and risk management, and getting buy-in, leading change, taking action, and getting things done in turbulent environments.
DIGITAL MARKETING ESSENTIALS
Leveraging Social, Search, Content and Commerce for Growth
Dates Coming Soon
![Woman talking to people through her laptop on a video conference call](https://www.bu.edu/questrom/wp-content/uploads/sites/2/2024/05/DME-1.jpg)
This 7-week online course is designed to give marketers, entrepreneurs and executives a broad overview of how to successfully use digital marketing to attract, convert, and retain customers.
The course will give you valuable insight into the key tools and concepts for leveraging digital media, culminating in a Digital Marketing Playbook with actionable frameworks to help you apply your learnings.
Learn from experienced Questrom faculty and your fellow participants in weekly interactive webinars and hear from guest speakers with both b2c and b2b digital marketing expertise.
Dates
Coming Soon
Price
$1,950 ($1,450 for BU alumni)
Format
Virtual with weekly live faculty webinars