Generative AI For Leaders

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Professional Development Courses for Individuals Generative AI For Leaders

Harnessing the Power of GenAI to Achieve Competitive Advantage

This 6-week course is designed for leaders who want to harness the transformative potential of Generative AI to create competitive advantage and drive growth.
Future-proof your business and equip your organization with AI strategies for sustainable competitive advantage.

Dates

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Format

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Course Overview

Participants who successfully complete the course will receive a Certificate in Generative AI for Leaders from Boston University Questrom School of Business.

By the end of this course, you’ll be able to:

Leverage Generative AI Tools and Applications: Gain comprehensive knowledge and hands-on experience with publicly available and customizable Gen AI tools. Understand their capabilities, limitations, and applications across various business functions and industries.
Integrate and Innovate with Gen AI: Learn how to effectively embed Gen AI into your products and processes. Obtain frameworks for deciding whether to make or buy gen AI tools and for designing powerful data feedback loops into your products.
Strategize for Future Growth: Equip yourself with the conceptual tools needed for leveraging AI to create durable competitive advantage for your business. Learn how to evaluate and capitalize on emerging trends in AI.

Middle and upper middle managers who want to learn how to apply GenAI in their work, their team, and their department
Senior leaders and entrepreneurs who aim to strategically incorporate AI into their businesses

6 weeks
Weekly interactive webinars, readings and GenAI for Leaders Playbook
3-4 hours per week of work

Understand key technical considerations for incorporating GenAI into your business
Improve your ability to make the business case for appropriate GenAI investments
Choose GenAI projects more strategically
Reduce the risk of GenAI projects

Course Modules

a. Get introduced to Gen AI tools and see how they map to business use cases through hands-on exercises

b. Understand what publicly available Gen AI can and cannot do

c. Explore Gen AI applications to various types of companies and functions

a. Understand the various levels of Gen AI customization

b. Understand the advantages and disadvantages of using custom Gen AI tools relative to publicly available tools

c. Evaluate how an organization decides if and to what degree they want to invest in customization.

a. Understand how multiple models are brought together to create highly capable and extensible systems

b. Learn the key principles for embedding Gen AI into enterprise systems and processes

c. Evaluate the Gen AI make vs. buy decision

a. Discover how Gen AI can create data feedback loops that lead to compounding competitive advantage

b. Understand how strong data feedback loops are being generated through multiple examples and case studies

c. Learn how to set up internal systems for creating data feedback loops

a. Understand how to manage key risks associated with implementing Gen AI: data security and privacy, hallucinations, IP, liability and ethical considerations

b. Learn how to work with your legal team to address these issues

a. Evaluate which products and services have more potential for leveraging Gen AI to create competitive advantage

b. Learn how to evaluate and capitalize on emerging trends in AI