Anat Keinan
Associate Professor, Marketing
Professor Keinan’s research interests include Branding, Symbolic Consumption, Consumer Wellness and Well-Being, Luxury Marketing, Consumer self-Control, Regret, Authenticity, the Consumption of Experiences, Fairness and Ethics in Marketing, and Ethical Consumption. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan is the winner of the Ferber Award for her research on collectable experiences, and the AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. Professor Keinan was twice ranked by the American Marketing Association as one of the Top 50 most productive Scholars in the premier marketing journals in the past 5 years. Her research was selected for the New York Times Magazine’s Year in Ideas issue, and recognized as the Journal of Consumer Research best paper award finalist in 2009, 2014, 2017, 2020, and 2023. Her research on consumer behavior has been published in the leading marketing, psychology, and managerial journals, and featured in hundreds of media outlets, including NPR, CNN, BBC, FOX, CBS, NBC, ABC, The Wall Street Journal, The New Yorker, The Economist, Scientific American, BusinessWeek, Financial Times, Forbes, TIME, Boston Globe, Washington Post, The Atlantic, Slate Magazine, Wired Magazine, Fast Company, Associated Press, and United Press International. She was named a Marketing Science Institute Young Scholar, and a 2020 MSI scholar, and serves on the Editorial Review Board of JCR. Her research was selected for the JCR Research Curation on “Products as Signals,” the Research Curation on “Meaningful Choice,” and the Research Curation on “Behavioral Pricing.” Prior to joining BU Professor Keinan was on the faculty of Harvard Business School for over a decade, where she received the Jakurski Family Associate Professor Chair, and the Harvard Business School Wyss Award for Doctoral Mentoring. Her HBS case studies on branding and luxury marketing have been featured in the HBS Premier Case Collection and Poets & Quants.
Publications
Goor, D., Keinan, A., Ordabayeva, N. (2021). “Status Pivoting”, Journal of Consumer Research, 47 (6), 978-1002
Goor, D., Ordabayeva, N., Keinan, A., Crener, S. (2019). “The Impostor Syndrome from Luxury Consumption”, Journal of Consumer Research
Keinan, A., Bellezza, S., Paharia, N. (2019). “The symbolic value of time.”, Curr Opin Psychol, 26 58-61
Bellezza, S., Paharia, N., Keinan, A. (2017). “Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol”, Journal of Consumer Research ucw076-ucw076
Keinan, A., Kivetz, R., Netzer, O. (2016). “The Functional Alibi”, Journal of the Association for Consumer Research, 1 (4), 479-496
Keinan, A., Crener, S., Bellezza, S. (2016). “Luxury Branding Research: New Perspectives and Future Priorities”, Online Luxury Retailing: Leveraging Digital Opportunities Research, Industry Practice, and Open Questions
Keinan, A., , Avery, J. (2015). “Framing the Game: How Brands’ Relationships with Their Competitors Affect Consumer Preference”, Strong Brands, Strong Relationships
Paharia, N., Avery, J., Keinan, A. (2014). “Positioning Brands against Large Competitors to Increase Sales”, Journal of Marketing Research, 51 (6), 647-656
Bellezza, S., Keinan, A. (2014). “Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride”, Journal of Consumer Research, 41 (2), 397-417
Bellezza, S., Gino, F., Keinan, A. (2014). “The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity”, Journal of Consumer Research, 41 (1), 35-54
Paharia, N., Keinan, A., Avery, J. (2014). “The Upside to Large Competitors”, MIT Sloan Management Review: MIT’s journal of management research and ideas, 56 (1), 10-11
Bellezza, S., Gino, F., Keinan, A. (2014). “The Surprising Benefits of Nonconformity”, MIT Sloan Management Review: MIT’s journal of management research and ideas, 55 (3), 10-11
Bellezza, S., Keinan, A. (2014). “How “Brand Tourists” Can Grow Sales”, Harvard Business Review, 92 (7-8), 28-28
Gershoff, A., Kivetz, R., Keinan, A. (2012). “Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness”, Journal of Consumer Research, 39 (2), 382-398
Keinan, A., Kivetz, R. (2011). “Productivity Orientation and the Consumption of Collectable Experiences”, Journal of Consumer Research, 37 (6), 935-950
Paharia, N., Keinan, A., Avery, J., Schor, J. (2011). “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography”, Journal of Consumer Research, 37 (5), 775-790
Keinan, A., Avery, J., Paharia, N. (2010). “Capitalizing on the Underdog Effect”, Harvard Business Review, 88 (11), 32-32
Keinan, A., Kivetz, R., Netzer, O. (2009). “Functional Alibi”, Advances in Consumer Research, 36 30-30
Keinan, A., Kivetz, R. (2008). “Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior”, Journal of Marketing Research, 45 (6), 676-689
Keinan, A., Kivetz, R. (2008). “When virtue is a vice”, Harvard Business Review, 86 (7-8), 22-+
Johnson, E., Häubl, G., Keinan, A. (2007). “Aspects of endowment: a query theory of value construction.”, J Exp Psychol Learn Mem Cogn, 33 (3), 461-474
Kivetz, R., Keinan, A. (2006). “Repenting Hyperopia: An Analysis of Self-Control Regrets”, Journal of Consumer Research, 33 (2), 273-282