Carey Morewedge
Everett W. Lord Distinguished Faculty Scholar
Professor, Marketing
Department Chair, Marketing
Carey K. Morewedge is a Professor of Marketing, Everett W. Lord Distinguished Faculty Scholar, and Chair of the Marketing Department at Boston University’s Questrom School of Business. Carey uses experiments to understand the psychology of consumer decision making. His research explores biased ways people think about the value of experiences, money, and new technologies such as digital goods and artificial intelligence.
Carey has received more than $2.4 million in external research funding and awards for his research and teaching, including the Wegner Theoretical Innovation Prize from the Society for Personality and Social Psychology, the Best Paper award from the Journal of Consumer Research, recognition as a MSI Scholar, an Idea of the Year from The New York Times, inclusion in Poets and Quant’s Top 40 under 40 Business School Professors, and Favorite Elective Professor from the Full Time MBA Class of 2019 at Boston University.
A prolific scholar, Carey has published in academic journals including Science, PNAS, Nature Medicine, Nature Human Behavior, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Trends in Cognitive Sciences, and Psychological Science . Carey’s popular writing has appeared in media outlets including The New York Times, TIME Magazine, Forbes, Fast Company, and Harvard Business Review, and he has been interviewed on radio and television, including the BBC, NPR, and ABC World News Tonight.
Carey received his Ph.D. in Social Psychology from Harvard University. Before joining Boston University, he was a Postdoctoral Research Associate at the Center for Health and Wellbeing at the Princeton School of Public and International Affairs, and an Assistant and then Associate Professor at Carnegie Mellon University in the Social and Decision Sciences and Marketing departments. He has also been a visiting Fellow of the Shorenstein Center on Media, Politics, and Public Policy at Harvard Kennedy School.
Education
PhD, Harvard University, 2006
BA, University of Massachusetts at Amherst, 2000
Selected Research Presentations
Morewedge, C. People see more of their biases in algorithms, Marketing Seminar, Kellogg School of Business, Northwestern University, 2024
Morewedge, C. People see more of their biases in algorithms, Behavioral Economics Seminar, Chicago Booth, University of Chicago, 2024
Morewedge, C. Evolution of Consumption, Gen AI and Digital Marketing, Boston, MA, 2024
Morewedge, C. When and why people distrust AI – algorithm aversion or self-serving bias?, University of Oregon Marketing Seminar, Eugene, Oregon, 2024
Morewedge, C. When people distrust algorithms: Algorithm aversion or self-serving bias?, Stanford Marketing Seminar, Stanford Graduate School of Business, 2024
MacDonald, T. , Morewedge, C. Access Preferred: Consumption Without Identity Costs, Society for Judgment and Decision Making, San Francisco, 2023
Morewedge, C. People better see their biases in algorithms, Psychology of Technology, Los Angeles, CA, 2023
Morewedge, C. , Pham, M. , Krishna, A. , Blanchard, S. Figuring out my Researcher Identity, Association for Consumer Research, Doctoral Sympoisum, Seattle, WA, 2023
Morewedge, C. Reluctance to use medical AI: Algorithm aversion or self-serving bias?, Marketing, Ivy College of Business, University of Iowa, Ames, Iowa (virutal), 2023
Morewedge, C. Rise of AI in Healthcare, Africa Health Research Organization (AHRO), Glasgow, Scotland (virtual), 2023
Morewedge, C. When Do People Trust AI? Algorithm Adoption and Human Egotism, 2023 Yale Customer Insights Conference, Yale School of Management, New Haven CT, 2023
Morewedge, C. Reluctance to use medical AI: Algorithm adoption and self-enhancement, School of Management & Economics Seminar, The Chinese University of Hong Kong, Shenzhen, 2023
Morewedge, C. Reluctance to use medical AI: Algorithm adoption or self-enhancement, Marketing Seminar, Carey School of Business, Johns Hopkins University, Baltimore, MD, 2023
Morewedge, C. Reluctance to use medical AI: algorithm aversion or human egotism?, Eller Behavioral Decision Making Think Tank, University of Arizona, Phoenix, Arizona, 2023
Morewedge, C. Reluctance to use medical AI, AI and Health Working Group, Johns Hopkins Medical Center, Baltimore, MD / Virtual, 2023
Morewedge, C. Reluctance to use medical AI: Algorithm aversion or biased self-evaluation, Hong Kong Polytechnic University, Department of Management and Marketing, Hong Kong, China, 2023
Morewedge, C. Resistance to medical artificial intelligence: Aversion to algorithms or positively biased evaluation of humans?, Department of Marketing, University of Texas at Austin, Austin, TX, 2023
Morewedge, C. When are people threatened by AI?, Digital Business Institute Data Blitz, Boston, MA, 2022
Mishra, N. , Morewedge, C. Disclosing to online relations: An evaluative context model, Association for Consumer Research, Denver, CO, 2022
Bhardi, F. , Garcia-Rada, X. , Morewedge, C. , Whitley, S. Designing qualitative interviews for experimental studies, Association for Consumer Research, Denver, CO, 2022
Morewedge, C. Research Leadership: Developing a Program of Research that Changes the Field, Association for Consumer Research, Denver, Colorado, 2022
Morewedge, C. Doing research with impact, Association for Consumer Research, Doctoral Symposium, Denver, CO, 2022
Morewedge, C. Resistance to medical artificial intelligence: Aversion to algorithms or positively biased evaluation of humans?, China Marketing International Conference, Wuhan, China, 2022
Morewedge, C. User-Generated Content on Social Media: Value from Goals, Department of Marketing, Ivey Business School, London, Ontario, Canada, 2022
Morewedge, C. Consumer Utilization of (Medical) Artificial Intelligence, Executive Roundtable, Ivey Business School, London, Ontario, Canada, 2022
Morewedge, C. Psychological Ownership, Society for Consumer Psychology, Virtual, 2022
Morewedge, C. Training Can Improve Decision Making, Department of Psychology, University of Warwick, 2022
Morewedge, C. Reluctance to Utilize Medical Artificial Intelligence, Shorenstein Center, Harvard Kennedy School, 2022
Morewedge, C. Reluctance to Utilize Medical Artificial Intelligence, Marketing Department, Sloan School of Business, MIT, 2021
Mishra, N. , Morewedge, C. User-Generated Content on Social Media: Values from Goals, Association for Consumer Research, virtual, 2021
Morewedge, C. Reluctance to utilize medical artificial intelligence, Marketing Department, Goizueta Business School, Emory University, 2021
Lee, C. , Morewedge, C. Noise increases anchoring effects, SCP Boutique Conference Numerical Markers in Judgments, Choices & Consumption Experiments, Tucson, AZ, 2021
Morewedge, C. Reluctance to utilize medical artificial intelligence, Marketing Department, George Washington University, 2021
Lee, C. , Morewedge, C. Loss booking: Mental budgeting increases consumer spending, Society for Consumer Psychology, 2021
Morewedge, C. Evolution of consumption: A psychological ownership framework, Winter Academic American Marketing Association, 2021
Publications
Morewedge, C., Naushan, H., Mullainathan, S. (In Press). Decisions with algorithms.”The Handbook of Social Psychology, 6th edition”, Princeton University Libraries
Lee, C., Mazar, N., Morewedge, C. (In Press). “Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice”, Management Science
Lee, C., Mazar, N., Morewedge, C. (In Press). “Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice”, Management science
Roy, E., Jaeger, B., Evans, A., Turetsky, K., O’Shea, B., Peterson, M., Singh, B., Correll, J., Zheng, D., Warren Brown, K., Kirgios, E., Chang, L., Chang, E., Steele, J., Sebastien, J., Sedgwick, J., Hackney, A., Cook, R., Yang, X., Korkmaz, A., Sim, J., Khan, N., Primbs, M., Bijlstra, G., Faure, R., Karremans, J., Santos, L., Voelkel, J., Marini, M., Chen, J., Brown, T., Yoon, H., Morewedge, C., Scopelliti, I., Hester, N., Shen, X., Ma, M., Medvedev, D., Ritchie, E., Lu, C., Chang, Y., Kumar, A., Baerji, R., Gretton, J., Schnabel, L., Teachman, B., Kristal, A., Chua, K., Freeman, J., Fath, S., Grigoryan, L., Weissflog, I., Daryani, Y., Pourhosein, R., Johnson, S., Chan, E., Stevens, S., Anderson, S., Beaty, R., Rubichi, S., Margherita Cocco, V., Vezzali, L., Lai, C., Axt, J. (In Press). “A contest study to reduce attractiveness-based discrimination in social judgment”, Journal of Personality and Social Psychology
Agarwal, S., De Freitas, J., Ragnhildstveit, A., Morewedge, C. (In Press). “Acceptance of automated vehicles is lower for self than others”, Journal of the Association for Consumer Research
Morewedge, C. (2024). “Algorithms can remove bias blind spots, study shows”, Fast Company
Morewedge, C. (2024). “Algorithms help people see and correct their biases, study shows”, The conversation
Celiktutan, B., Cadario, R., Morewedge, C. (2024). “People see more of their biases in algorithms”, Proceedings of the National Academy of Sciences of USA, 121 (16)
Agarwal, S., De Freitas, J., Morewedge, C. (2024). “How automakers can address resistance to self-driving cars”, Harvard Business Review
Sellier, A., Morewedge, C., Scopelliti, I. (2024). “Training to reduce cognitive bias may improve decision making after all”, The Conversation
Morewedge, C. (2024). “Judgment skills: Teach kids to play devil’s advocate”, Character Lab
Morewedge, C. (2024). “Why algorithm-generated recommendations fall short”, Harvard Business Review
Morewedge, C., Mullainathan, S., Naushan, H., Sunstein, C., Kleinberg, J., Raghavan, M., Ludwig, J. (2023). “Human bias in algorithm design”, Nature Human Behaviour, 8 1822-1824
Morewedge, C., Weiss, L. (2023). “Psychological ownership: Actors’ and observers’ perspectives.”, Behav Brain Sci, 46 e344-e344
Lee, C., Morewedge, C. (2023). “Mental accounting of product returns”, Journal of Consumer Psychology
Lee, C., Morewedge, C. (2023). “Correction, uncertainty, and anchoring effects”, Behavioral and Brain Sciences, 46 129-129
Lee, C., Morewedge, C. (2023). “How Retailers Can Capitalize on the “Refund Effect””, Harvard Business Review
Shachar, C., Cadario, R., Cohen, G., Morewedge, C. (2023). “HIPAA is a misunderstood and inadequate tool to protect patient health medical data”, Nature Medicine, 29 1900-1902
Morewedge, C. (2022). “Preference for human, not algorithm aversion”, Trends in Cognitive Sciences, 26 (10), 824-826
Morewedge, C. (2022). “Confirmation bias in journalism: What it is and strategies to avoid it”, The Journalist’s Resource
Whitley, S., Garcia-Rada, X., Bardhi, F., Ariely, D., Morewedge, C. (2022). “Relational Spending in Funerals: Caring for Others Loved and Lost”, Journal of Consumer Psychology, 32 (2), 211-231
Yoon, H., Yang, Y., Morewedge, C. (2022). “Early Cost Realization and College Choice”, Journal of Marketing Research, 59 (1), 136-152
Cadario, R., Morewedge, C. (2022). “Why do people eat the same breakfast every day? Goals and circadian rhythms of variety seeking in meals.”, Appetite, 168 105716-
Morewedge, C. (2022). “When We Don’t Own the Things We Use, Will We Still Love Them?”, MIT Sloan Management Review: MIT’s journal of management research and ideas, 63 (2), 16-18
Lee, C., Morewedge, C. (2022). “Noise increases anchoring effects”, Psychological Science, 33 (1), 60-75
Morewedge, C. (2021). “Why you eat the same thing for breakfast every day”, Time Magazine
Cadario, R., Longoni, C., Morewedge, C. (2021). “Understanding, Explaining, and Utilizing Medical Artificial Intelligence”, Nature Human Behaviour, 5 (12), 1636-1642
Longoni, C., Cadario, R., Morewedge, C. (2021). “For Patients to Trust Medical AI, They Need to Understand It”, Harvard Business Review (digital)
Morewedge, C. (2021). “Decision Making”, Character Lab Playbook
Putnam-Farr, E., Morewedge, C. (2021). “Which social comparisons influence happiness with unequal pay?”, J Exp Psychol Gen, 150 (3), 570-582
Morewedge, C., Monga, A., Palmatier, R., Shu, S., Small, D. (2021). “Evolution of Consumption: A Psychological Ownership Framework”, Journal of Marketing, 85 (1), 196-218
Yoon, H., Scopelliti, I., Morewedge, C. (2021). “Decision making can be improved through observational learning”, Organizational Behavior and Human Decision Processes, 162 155-188
Morewedge, C. (2020). “Psychological ownership: implicit and explicit.”, Current Opinion in Psychology, 39 125-132
Longoni, C., Bonezzi, A., Morewedge, C. (2020). “Resistance to medical artificial intelligence is an attribute in a compensatory decision process: response to Pezzo and Becksted (2020)”, Judgment and Decision Making, 15 (3)
Putnam-Farr, E., Morewedge, C. (2019). Comparing one and many: Insights from judgment and decision making for social comparison. In RL, Collins., J, Suls., L, Wheeler. (Eds.), “Social Comparison in Judgment and Behavior”, Oxford University Press
Longoni, C., Bonezzi, A., Morewedge, C. (2019). “Resistance To Medical Artificial Intelligence”, Journal of Consumer Research, 46 (4), 629-650
Sellier, A., Scopelliti, I., Morewedge, C. (2019). “Debiasing Training Improves Decision Making in the Field.”, Psychological Science, 30 (9), 1371-1379
Morewedge, C., Zhu, M., Buechel, E. (2019). “Hedonic Contrast Effects Are Larger When Comparisons Are Social”, Journal of Consumer Research, 46 (2), 286-306
Lee, C., Morewedge, C., Hochman, G., Ariely, D. (2019). “Small probabilistic discounts stimulate spending: Pain of paying in price promotions”, Journal of the Association for Consumer Research, 4 (2), 160-171
Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K, Christoff., K, Fox. (Eds.), “The Oxford Handbook of Spontaneous Thought”, Oxford 35-46
Scopelliti, I., Morewedge, C., Min, L., McCormick, E., Kassam, K. (2018). “Individual Differences in Correspondence Bias: Measurement, Consequences, and Correction of Biased Interpersonal Attributions”, Management Science, 64 (4), 1879-1910
Atasoy, O., Morewedge, C. (2018). “Digital Goods Are Valued Less Than Physical Goods”, Journal of Consumer Research, 44 (6), 1343-1357
Scopelliti, I., Min, H., McCormick, E., Kassam, K., Morewedge, C. (2018). “Individual Differences in Correspondence Bias: Measurement, Consequences, and Correction of Biased Interpersonal Attributions”, Management Science, 64 (4), 1879-1910
Morewedge, C., Tang, S., Larrick, R. (2018). “Betting Your Favorite to Win: Costly Reluctance to Hedge Desired Outcomes”, Management Science, 64 (3), 997-1014
Morewedge, C. (2018). “Was 2017 the worst year ever? It depends on when you’re asked.”,
Buechel, E., Zhang, J., Morewedge, C. (2017). “Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors”, Journal of Experimental Psychology: General, 146 (5), 746-761
Symborski, C., Barton, M., Quinn, M., Korris, J., Kassam, K., Morewedge, C. (2017). “The Design and Development of Serious Games Using Iterative Evaluation”, Games and Culture, 12 (3), 252-268
Tang, S., Morewedge, C., Larrick, R., Klein, J. (2017). “Disloyalty aversion: Greater reluctance to bet against close others than the self”, Organizational Behavior and Human Decision Processes, 140 1-13
Huh, Y., Vosgerau, J., Morewedge, C. (2016). “Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements”, Journal of Marketing Research, 53 (6), 1034-1049
Barton, M., Symborski, C., Quinn, M., Morewedge, C., Kassam, K., Korris, J. (2016). “The Use of Theory in Designing a Serious Game for the Reduction of Cognitive Biases”, Transactions of the Digital Games Research Association, 2 (3)
Morewedge, C. (2016). “Why you should bet against your candidate.”,
Lau, T., Morewedge, C., Cikara, M. (2016). “Overcorrection for Social-Categorization Information Moderates Impact Bias in Affective Forecasting”, Psychological Science, 27 (10), 1340-1351
Kappes, H., Morewedge, C. (2016). “Mental Simulation as Substitute for Experience”, Social and Personality Psychology Compass, 10 (7), 405-420
Huh, Y., Vosgerau, J., Morewedge, C. (2016). “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food”, Psychological Science, 27 (6), 894-903
Scopelliti, I., Morewedge, C., Min, L., McCormick, E., Kassam, K. (2016). “”Measurement, Consequences, and Debiasing of Correspondent Inference Making””, Academy of Management Proceedings, 2016 (1), 12389-12389
Morewedge, C., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., Kassam, K. (2015). “Debiasing decisions: Improved decision making with a single training intervention”, Policy Insights from the Behavioral and Brain Sciences, 2 (1), 129-140
Scopelliti, I., Morewedge, C., McCormick, E., Min, H., Lebrecht, S., Kassam, K. (2015). “Bias blind spot: Structure, measurement, and consequences”, Management Science, 61 (10), 2468-2486
Morewedge, C., Giblin, C. (2015). “Explanations of the endowment effect: An integrative review”, Trends in Cognitive Sciences, 19 (6), 339-348
Hamerman, E., Morewedge, C. (2015). “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior”, Personality and Social Psychology Bulletin, 41 (3), 323-335
Huh, Y., Vosgerau, J., Morewedge, C. (2014). “Social Defaults: Observed Choices Become Choice Defaults”, Journal of Consumer Research, 41 (3), 746-760
Morewedge, C., Giblin, C., Norton, M. (2014). “The (Perceived) Meaning of Spontaneous Thoughts”, Journal of Experimental Psychology: General, 143 (4), 1742-1754
Buechel, E., Zhang, J., Morewedge, C., Vosgerau, J. (2014). “More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts”, Journal of Personality and Social Psychology, 106 (1), 20-36
Morewedge, C., Krishnamurti, T., Ariely, D. (2014). “Focused on fairness: Alcohol intoxication increases the costly rejection of inequitable rewards”, Journal of Experimental Social Psychology, 50 15-20
Garbinsky, E., Morewedge, C., Shiv, B. (2014). “Does liking or wanting determine repeat consumption delay?”, Appetite, 72 59-65
Tang, S., Morewedge, C. (2014). “”I can profit from my failure, not yours: Loyalty inhibits capitalizing on a close other’s failure””, Academy of Management Proceedings, 2014 (1), 16649-16649
Morewedge, C., Garbinsky, E., Shiv, B. (2014). “Interference of the end: Why recency bias in memory determines when a food is consumed again”, Psychological Science, 25 (7), 1466-1474
Morewedge, C., Buechel, E. (2013). “Motivated Underpinnings of the Impact Bias in Affective Forecasts”, Emotion, 13 (6), 1023-1029
Morewedge, C., Chandler, J., Smith, R., Schwarz, N., Schooler, J. (2013). “Lost in the crowd: Entitative group membership reduces mind attribution”, Consciousness and Cognition, 22 (4), 1195-1205
Morewedge, C. (2013). “It Was a Most Unusual Time: How Memory Bias Engenders Nostalgic Preferences”, Journal of Behavioral Decision Making, 26 (4), 319-326
Giblin, C., Morewedge, C., Norton, M. (2013). “Unexpected benefits of deciding by mind wandering”, Frontiers in Psychology, 4
Morewedge, C., Todorov, A. (2012). “The Least Likely Act: Overweighting Atypical Past Behavior in Behavioral Predictions”, Social Psychological and Personality Science, 3 (6), 760-766
Cryder, C., Springer, S., Morewedge, C. (2012). “Guilty Feelings, Targeted Actions”, Personality and Social Psychology Bulletin, 38 (5), 607-618
Kassam, K., Morewedge, C., Gilbert, D., Wilson, T. (2011). “Winners Love Winning and Losers Love Money”, Psychological Science, 22 (5), 602-606
Morewedge, C., Huh, Y., Vosgerau, J. (2010). “Thought for Food: Imagined Consumption Reduces Actual Consumption”, Science, 330 (6010), 1530-1533
Haran, U., Moore, D., Morewedge, C. (2010). “A simple remedy for overprecision in judgment”, Judgment and Decision Making, 5 (7), 467-476
Morewedge, C., Gilbert, D., Myrseth, K., Kassam, K., Wilson, T. (2010). “Consuming experience: Why affective forecasters overestimate comparative value”, Journal of Experimental Social Psychology, 46 (6), 986-992
Morewedge, C., Kahneman, D. (2010). “Associative processes in intuitive judgment”, Trends in Cognitive Sciences, 14 (10), 435-440
Waytz, A., Morewedge, C., Epley, N., Monteleone, G., Gao, J., Cacioppo, J. (2010). “Making Sense by Making Sentient: Effectance Motivation Increases Anthropomorphism”, Journal of Personality and Social Psychology, 99 (3), 410-435
Morewedge, C. (2009). “Negativity Bias in Attribution of External Agency”, Journal of Experimental Psychology: General, 138 (4), 535-545
Morewedge, C., Shu, L., Gilbert, D., Wilson, T. (2009). “Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect”, Journal of Experimental Social Psychology, 45 (4), 947-951
Morewedge, C., Kassam, K., Hsee, C., Caruso, E. (2009). “Duration Sensitivity Depends on Stimulus Familiarity”, Journal of Experimental Psychology: General, 138 (2), 177-186
Onn, E., Morewedge, C. (2009). “Emotionality in Text as Predictor of Behavior”, Proceedings of the International AAAI Conference on Web and Social Media, 3 (1), 286-287
Morewedge, C., Norton, M. (2009). “When Dreaming Is Believing: The (Motivated) Interpretation of Dreams”, Journal of Personality and Social Psychology, 96 (2), 249-264
Morewedge, C., Clear, M. (2008). “Anthropomorphic god concepts engender moral judgment”, Social Cognition, 26 (2), 182-189
Morewedge, C., Holtzman, L., Epley, N. (2007). “Unfixed resources: Perceived costs, consumption, and the accessible account effect”, Journal of Consumer Research, 34 (4), 459-467
Morewedge, C., Gilbert, D., Keysar, B., Berkovits, M., Wilson, T. (2007). “Mispredicting the hedonic benefits of segregated gains”, Journal of Experimental Psychology: General, 136 (4), 700-709
Morewedge, C., Preston, J., Wegner, D. (2007). “Timescale bias in the attribution of mind”, Journal of Personality and Social Psychology, 93 (1), 1-11
Morewedge, C., Gilbert, D., Wilson, T. (2005). “The least likely of times – How remembering the past biases forecasts of the future”, Psychological Science, 16 (8), 626-630
Epley, N., Morewedge, C., Keysar, B. (2004). “Perspective taking in children and adults: Equivalent egocentrism but differential correction”, Journal of Experimental Social Psychology, 40 (6), 760-768
Gilbert, D., Morewedge, C., Risen, J., Wilson, T. (2004). “Looking forward to looking backward: The misprediction of regret”, Psychological Science, 15 (5), 346-350
Gilbert, D., Lieberman, M., Morewedge, C., Wilson, T. (2004). “The peculiar longevity of things not so bad”, Psychological Science, 15 (1), 14-19