Dokyun (DK) Lee
Kelli Questrom Associate Professor in Information Systems, Information Systems
Education
Phd, The Wharton School, 2015
MA, Yale University, 2010
BA, Columbia University, 2009
Selected Research Presentations
Lee, D. Generative AI, Human Creativity, and Art, University of Arizona, 2024
Lee, D. Generative AI, Human Creativity, and Art, University of Florida, 2024
Lee, D. Generative AI, Human Creativity, and Art, CCNY Baruch College, 2024
Lee, D. Generative AI, Human Creativity, and Art, Purdue University, 2024
Lee, D. Generative AI, Human Creativity, and Art, Case Western University, 2024
Lee, D. Generative AI, Human Creativity, and Art, MIT, 2023
Lee, D. Generative AI, Human Creativity, and Art, University of Tennessee, Knoxville, 2023
Lee, D. Generative AI, Human Creativity, and Art, UT Dallas, 2023
Lee, D. Generative AI, Human Creativity, and Art, UW Milwaukee, 2023
Lee, D. Invited University Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, Nova SBE Lisbon, 2023
Lee, D. Invited University Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, Tel Aviv University, 2023
Lee, D. Invited University Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, Temple University, 2023
Lee, D. Digital Marketing Symposium: Relevance and Privacy- Leveraging Personalized Marketing for Responsible Growth, Questrom School, 2023
Lee, d. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, Nanyang Technological University, 2023
Lee, D. DBI + Susilo Institute Symposium: The Emerging Impact of AI on Consumer Engagement, Questrom School, 2023
Lee, D. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, American University, 2023
Cheng, Z. , Jin, G. , Leccese, M. , Lee, D. , Wagman, L. Startup Buyout and Patentable Innovation: New Evidence from PatentsView, AEA, 2023
Kim, K. , McCarthy, D. , Lee, D. Deep Learning Methods for Customer Base Analysis: Evidence from 1000 companies over 6 years, WISE, Denmark, 2022
Zhou, E. , Hui, X. , Lee, D. Virtue Signaling Via Image in Second-Hand Markets: Evidence from the GPU Market, WISE, Denmark, 2022
Lee, D. Innovation Information Initiative Technical Working Group Meeting, NBER, 2022
Srinivasan, S. , Jing, C. , Lee, D. , Fournier, S. Managing and Mitigating Sociopolitical Firm Risk Events, Marketing Dynamics Conference, Georgia State University, 2022
Kim, K. , McCarthy, D. , Lee, D. Deep Learning Methods for Customer Base Analysis: Evidence from 1000 companies over 6 years, MARKETING DYNAMICS CONFERENCE, 2022
Lee, D. Human Flourishing and the futures of Intelligence, Stanford, 2022
Lee, D. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, University of Illinois Chigago, 2022
Srinivasan, S. , Jing, C. , Lee, D. , Fournier, S. Managing and Mitigating Firm Socio-Political Risk Events, Marketing Strategy Meets Wall Street, Chicago, 2022
Kim, K. , McCarthy, D. , Lee, D. Deep Learning Methods for Customer Base Analysis: Evidence from 1000 companies over 6 years, Marketing Strategy Meets Wall Street Conference, 2022
Lee, D. The future of customer analytics, driven by AI, Meta NYC, 2022
Cheng, Z. , Lee, D. , Tambe, S. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, NUS, Singapore, 2022
Cheng, Z. , Lee, D. , Tambe, S. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, The Chinese University of Hong Kong, 2022
Cheng, Z. , Lee, D. , Tambe, S. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, University of Rochester, 2022
Cheng, Z. , Lee, D. , Tambe, S. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, University of Florida, 2022
Jing, C. , Lee, d. , Srinivasan, S. , Fournier, S. Managing and Mitigating Firm Risk Events, Questrom Data Blitz, Questrom, 2021
Srinivasan, S. , Lee, D. , Fournier, S. , Jing, C. Managing and Mitigating Firm Risk Events, 2021 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Philadelphia, online, 2021
Publications
Lee, D., Anandasivam, G., Lee, D., Dongwook, S. (In Press). “Nudging Private Ryan: Mobile Micro-giving under Economic Incentives and Audience Effects”, MIS Quarterly
Manzoor, E., Chen, G., Lee, D., Smith, M. (In Press). “Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online”, Management Science
Zhang, S., Lee, D., Singh, P., Srinivasan, K. (In Press). “How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics”, SSRN Electronic Journal
Hsu, P., Lee, D., Tambe, P., Hsu, D. (In Press). “Deep Learning, Text, and Patent Valuation”, SSRN Electronic Journal
Ahn, D., Lee, D., Hosanagar, K. (In Press). “Interpretable Deep Learning Approach to Churn Management”, SSRN Electronic Journal
Burtch, G., He, Q., Hong, Y., Lee, D. (In Press). “Peer Awards Retain New Users and Encourage Exploitation in Users’ Production of Creative UGC”, SSRN Electronic Journal
Lee, D., Hosanagar, K. (In Press). “How Do Product Attributes Moderate the Impact of Recommender Systems?”, SSRN Electronic Journal
Lee, D., Cheng, Z., Mao, C., Manzoor, E. (2024). “Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights from Text”, Information Systems Research
Zhou, E., Lee, D. (2024). “Generative artificial intelligence, human creativity, and art.”, PNAS Nexus, 3 (3), pgae052-
Shi, Z., Liu, X., Lee, D., Srinivasan, K. (2023). “How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media”, Journal of Marketing Research, 60 (6), 1027-1051
Hosanagar, K., Lee, D. (2023). “AI in Personalized Product Recommendations”, Management and Business Review
Burtch, G., He, Q., Hong, Y., Lee, D. (2022). “How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit”, Management Science, 68 (5), 3488-3506
Zhang, S., Lee, D., Singh, P., Srinivasan, K. (2021). “What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features”, Management Science
Zhang, S., Lee, D., Singh, P., Mukhopadhyay, T. (2021). “EXPRESS: Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft”, Journal of Marketing Research 002224372110621-002224372110621
Wang, W., Zhao, H., Lee, D., Chen, G. (2021). “Machine Learning for Consumers and Markets”, Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining
Lee, D., Hosanagar, K. (2021). “How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?”, Management Science, 67 (1), 524-546
Proserpio, D., Hauser, J., Liu, X., Amano, T., Burnap, A., Guo, T., Lee, D., Lewis, R., Misra, K., Schwarz, E., Timoshenko, A., Xu, L., Yoganarasimhan, H. (2020). “Soul and machine (learning)”, Marketing Letters, 31 (4), 393-404
Liu, X., Lee, D., Srinivasan, K. (2019). “Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning”, Journal of Marketing Research, 56 (6), 918-943
Lee, D., Hosanagar, K. (2019). “How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment”, Information Systems Research, 30 (1), 239-259
Burtch, D. (2019). “Peer Symbolic Awards Increase User Content Generation but Reduce Content Novelty”,
Lee, D., Hosanagar, K., Nair, H. (2018). “Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook”, Management Science, 64 (11), 5105-5131
Lee, D., Gopal, A., Lee, D. (2018). “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving”, Academy of Management Proceedings, 2018 (1), 15011-15011
Lee, D., Hosanagar, K. (2016). “When do Recommender Systems Work the Best?”, Proceedings of the 25th International Conference on World Wide Web
Hosanagar, K., Fleder, D., Lee, D., Buja, A. (2014). “Will the Global Village Fracture Into Tribes? Recommender Systems and Their Effects on Consumer Fragmentation”, Management Science, 60 (4), 805-823