Professor Hibbard's research focuses on marketing strategy, the design and management of marketing channels, the valuation of marketing relationships as assets, and branding. His work has been published in the Journal of Marketing Research, Journal of Retailing, Journal of Interactive Marketing, Psychology & Marketing, Business Strategy Review, and The Journal of Business & Industrial Marketing. He has authored teaching cases used at universities worldwide and has presented his research at international forums. Professor Hibbard has worked with organizations in a variety of industries on consulting, research, and executive teaching and development projects in Europe, Asia, Africa, and South and North America.

At the Questrom School of Business, Professor Hibbard coordinates and teaches in the award-winning, flagship set of undergraduate courses known as The Cross Functional Core. He has also taught in BU programs in China, Korea, and Japan. Professor Hibbard received his MBA and Ph.D. in marketing from the Kellogg School of Management at Northwestern University. Prior to joining the faculty, Professor Hibbard worked for a number of years in sales, marketing, and public relations. His experience included stints in the computer industry as a sales representative, in marketing and public relations, and as a researcher and case writer at the Harvard Business School.