Aaron Nichols
Aaron D. Nichols is a doctoral candidate in Marketing at Boston University’s Questrom School of Business. His research explores consumer behavior in relation to critical social issues, including misinformation, equity, and ethical decision-making. Aaron’s work tests interventions that address these challenges and provide actionable insights for marketers and policymakers.
Aaron holds a B.S. in Psychology and a B.A. in Economics from the University of North Carolina at Chapel Hill. Prior to joining BU, he conducted behavioral research at Duke University, designing and executing field and lab experiments.
Education
BS (Psychology), BA (Economics), The University of North Carolina at Chapel Hill, 2014
Publications
Boz, H., Bahrami, M., Balcisoy, S., Mazar, N., Nichols, A., Pentland, A. (2024) “Investigating neighborhood adaptability using mobility networks: a case study of the COVID-19 pandemic”, Humanities and Social Sciences Communications , volume 11, issue 1, 397
Mitkidis, P., Perkovic, S., Nichols, A., Elbaek, C., Gerlach, P., Ariely, D. (2024) “Morality in minimally deceptive environments.”, Journal of Experimental Psychology: Applied, volume 30, issue 1, 48-61
Nichols, A., Axt, J., Gosnell, E., Ariely, D. (2023) “A field study of the impacts of workplace diversity on the recruitment of minority group members”, Nature Human Behaviour, volume 7, issue 12, 2212-2227
Nichols, A., Lang, M., Kavanagh, C., Kundt, R., Yamada, J., Ariely, D., Mitkidis, P. (2020) “Replicating and extending the effects of auditory religious cues on dishonest behavior”, PLoS One, volume 15, issue 8, e0237007
Lang, M., Mitkidis, P., Kundt, R., Nichols, A., Krajcíková, L., Xygalatas, D. (2016) “Music As a Sacred Cue? Effects of Religious Music on Moral Behavior”, Frontiers in Psychology, volume 7, 814